data-report/generate-data-report-ppt/scripts/ppt_builder.py

"""
PPT builder: assemble daily/weekly/monthly reports by duplicating master templates
and filling charts, tables, KPI cards, and structured insight text blocks.

Key design principle: Conclusion-first page titles + structured multi-paragraph
insights (title + body per paragraph) aligned with reference PPT style.
"""
import copy
import os
import sys
import re as re_module
from pathlib import Path
from datetime import datetime, timedelta

sys.path.insert(0, str(Path(__file__).parent))

from pptx import Presentation
from pptx.util import Emu, Pt
from pptx.dml.color import RGBColor
from pptx.enum.text import PP_ALIGN
from pptx.enum.shapes import MSO_SHAPE

from data_loader import load_generic_excel
from metrics_calculator import (
    calc_generic_metrics, calc_generic_trend, calc_generic_distribution,
    calc_generic_ranking, generate_generic_insights,
)
from chart_factory import (
    add_column_chart, add_bar_chart, add_line_chart, add_doughnut_chart,
    add_pie_chart, add_funnel_chart, add_horizontal_bar_chart,
    add_grouped_bar_chart, add_table
)
from page_layouts import (
    get_kpi_grid, get_chart_left_zone, get_insight_right_zone,
    get_full_width_zone, get_two_column_zones, LayoutContext,
)
from template_parser import (
    parse_template, get_builtin_template_profile,
    PLACEHOLDER_ALIASES, _matches_any_placeholder,
)
from quality_inspector import QualityInspector
from theme_manager import theme_to_rgb_colors, get_theme
from report_config import (
    ReportConfig, PageDef, MetricDef, PeriodType, ChartType,
    validate_six_confirmations,
)
from quality_rules import SLIDE_WIDTH, SLIDE_HEIGHT, CONTENT_LEFT, CONTENT_TOP_BASE, FOOTER_TOP

# Colors — aligned with reference design theme YAML
C_PRIMARY = RGBColor(0x1E, 0x3A, 0x5F)
C_ACCENT = RGBColor(0x10, 0xB9, 0x81)
C_ACCENT_NEG = RGBColor(0xEF, 0x44, 0x44)
C_SECONDARY = RGBColor(0x64, 0x74, 0x8B)
C_DARK = RGBColor(0x1F, 0x3A, 0x5C)
C_WHITE = RGBColor(0xFF, 0xFF, 0xFF)
C_GRAY_BG = RGBColor(0xF2, 0xF2, 0xF2)
C_TEXT = RGBColor(0x33, 0x33, 0x33)
C_TEXT_GRAY = RGBColor(0x66, 0x66, 0x66)
C_LINE = RGBColor(0xD9, 0xD9, 0xD9)
C_CARD_BG = RGBColor(0xE7, 0xF0, 0xF7)
C_GREEN = RGBColor(0x10, 0xB9, 0x81)
C_RED = RGBColor(0xEF, 0x44, 0x44)
C_ORANGE = RGBColor(0xED, 0x7D, 0x31)


# ==============================================================================
# MASTER / SLIDE HELPERS
# ==============================================================================

def get_master_template(report_type: str) -> str:
    """Route report type to corresponding master template."""
    base = os.path.join(os.path.dirname(__file__), '..', 'assets')
    template_map = {
        'daily': os.path.join(base, 'report-master.pptx'),
        'weekly': os.path.join(base, 'weekly-master.pptx'),
        'monthly': os.path.join(base, 'monthly-master.pptx'),
    }
    path = template_map.get(report_type, template_map['daily'])
    if os.path.exists(path):
        return os.path.abspath(path)
    # Fallbacks
    for fallback in [template_map['daily']]:
        if os.path.exists(fallback):
            return os.path.abspath(fallback)
    raise FileNotFoundError(f"Master template not found for {report_type}")


def _resolve_master_template(config: ReportConfig) -> str:
    if getattr(config, 'template_path', ''):
        return os.path.abspath(config.template_path)
    period_type = getattr(config, 'period_type', None)
    report_type = getattr(period_type, 'value', period_type) or 'daily'
    return get_master_template(report_type)


def _resolve_template_profile(config: ReportConfig):
    """Resolve TemplateProfile from config (cached or parse on demand)."""
    if getattr(config, 'template_profile', None):
        return config.template_profile
    if getattr(config, 'template_path', ''):
        return parse_template(config.template_path)
    period_type = getattr(config, 'period_type', None)
    report_type = getattr(period_type, 'value', period_type) or 'daily'
    return get_builtin_template_profile(report_type)


def _resolve_colors(config: ReportConfig, profile) -> dict:
    """Three-tier color resolution: user theme > template theme > defaults."""
    # If user explicitly configured a theme and opted out of template theme
    if config.theme and not getattr(config, 'use_template_theme', True):
        return theme_to_rgb_colors(config.theme)
    # Try template-extracted theme
    from theme_manager import extract_theme_from_template, ThemeConfig
    template_theme = extract_theme_from_template(profile)
    if template_theme:
        return theme_to_rgb_colors(template_theme)
    # Fallback to user theme or default
    if config.theme:
        return theme_to_rgb_colors(config.theme)
    # Ultimate fallback: hard-coded defaults packaged as a theme
    return theme_to_rgb_colors(ThemeConfig())


def _resolve_fonts(config: ReportConfig, profile) -> dict:
    """Three-tier font resolution: user config > template fonts > defaults."""
    result = {
        'title_font': '微软雅黑',
        'body_font': '微软雅黑',
        'number_font': 'Arial',
    }
    # Template fonts
    detected = getattr(profile, 'detected_fonts', {})
    if detected.get('title_font'):
        result['title_font'] = detected['title_font']
    if detected.get('body_font'):
        result['body_font'] = detected['body_font']
    if detected.get('number_font'):
        result['number_font'] = detected['number_font']
    # User override via theme config
    if config.theme:
        if getattr(config.theme, 'title_font', ''):
            result['title_font'] = config.theme.title_font
        if getattr(config.theme, 'body_font', ''):
            result['body_font'] = config.theme.body_font
        if getattr(config.theme, 'number_font', ''):
            result['number_font'] = config.theme.number_font
    return result


def _duplicate_master_slide(prs, profile, page_type: str, keep_shapes: bool = False):
    """Duplicate the appropriate master slide for the given page_type.

    keep_shapes=True: keep layout-inherited placeholders (cover/toc/end pages).
    keep_shapes=False: remove layout placeholders and copy from source (content pages).
    """
    idx = profile.get_master_index_for(page_type)
    if 0 <= idx < len(prs.slides):
        source = prs.slides[idx]
    else:
        source = prs.slides[0]
    return _duplicate_slide(prs, source, keep_shapes=keep_shapes)


def _is_forecast_page_type(page_type: str) -> bool:
    normalized = str(page_type or '').lower()
    return normalized in {
        'forecast',
        'prediction',
        'plan',
        'monthly_forecast',
        'monthly_plan',
        'next_month_plan',
        'custom_forecast',
        'custom_prediction',
    }


def _detect_content_top(slide) -> int:
    """Detect content start Y from a content slide template by reading {page_title} position."""
    page_title_bottom = Emu(1422400)  # daily default
    for shape in slide.shapes:
        if shape.has_text_frame and '{page_title}' in shape.text_frame.text:
            page_title_bottom = shape.top + shape.height
            break
    # Gap: generous spacing between page title and content to avoid crowding
    gap = Emu(381000)
    return int(page_title_bottom) + int(gap)


def _delete_template_slides(prs, count=None):
    """Delete original template slides from the presentation.
    
    count: number of original template slides to remove from the beginning.
    If None, auto-detect using a heuristic that looks for unreplaced placeholders.
    """
    if count is None:
        # Auto-detect: count leading slides that contain unreplaced placeholders
        # or have only template-specific content patterns.
        count = 0
        for slide in prs.slides:
            has_unreplaced_placeholder = False
            has_real_content = False
            for shape in slide.shapes:
                if shape.has_text_frame:
                    text = shape.text_frame.text.strip()
                    if text:
                        if '{' in text and '}' in text:
                            has_unreplaced_placeholder = True
                        else:
                            # Text like copyright, footer, etc. on template slides
                            # is not "real content" in the report sense
                            pass
            # If slide has unreplaced placeholders, it's an original template slide
            if has_unreplaced_placeholder:
                count += 1
            else:
                # Also check if slide is completely empty (some template slides
                # may have no placeholders at all)
                if len(slide.shapes) == 0:
                    count += 1
                else:
                    break
    
    # Ensure we don't delete all slides
    actual_count = min(count, len(prs.slides) - 1) if len(prs.slides) > 1 else 0
    
    for _ in range(actual_count):
        if len(prs.slides) == 0:
            break
        rId = prs.slides._sldIdLst[0].rId
        prs.part.drop_rel(rId)
        del prs.slides._sldIdLst[0]


def copy_layout_decorative_shapes(slide, layout):
    """Copy non-placeholder decorative shapes from a layout to a slide.

    python-pptx's add_slide(layout) does NOT copy layout-level decorative
    shapes (gradient rectangles, logos, decorative lines) to the slide's
    spTree. PowerPoint renders them from the layout reference, but this
    is unreliable across PowerPoint versions.

    This function deep-copies all <p:sp> elements from the layout's spTree
    that do NOT contain a <p:ph> (placeholder) element into the slide's spTree.

    Args:
        slide: The slide to add shapes to (from prs.slides.add_slide(layout)).
        layout: The SlideLayout whose decorative shapes should be copied.
    Returns:
        int: Number of shapes copied.
    """
    from copy import deepcopy
    from pptx.oxml.ns import qn

    layout_spTree = layout._element.find(qn('p:cSld')).find(qn('p:spTree'))
    slide_spTree = slide._element.find(qn('p:cSld')).find(qn('p:spTree'))

    count = 0
    for child in list(layout_spTree):
        tag = child.tag.split('}')[-1] if '}' in child.tag else child.tag
        if tag == 'sp':
            # Check if this shape is a placeholder (has <p:ph> element)
            ph = child.find('.//' + qn('p:ph'))
            if ph is None:
                new_shape = deepcopy(child)
                slide_spTree.append(new_shape)
                count += 1
    return count


def _duplicate_slide(prs, source_slide, keep_shapes: bool = False):
    # Use the SOURCE slide's own layout to preserve:
    #   - layout-level background (gradient, color, image)
    #   - layout-level shapes (company logo, decorative icons)
    #   - theme colors, fonts
    # Previously used blank_layout which stripped all of the above.
    source_layout = source_slide.slide_layout
    new_slide = prs.slides.add_slide(source_layout)

    if not keep_shapes:
        # Remove layout-default shapes (placeholders) from the new slide —
        # they'll be replaced by shapes deep-copied from the source slide.
        # Layout-level decorative shapes (logos, backgrounds) are NOT in
        # slide.shapes and remain intact via layout inheritance.
        for shape in list(new_slide.shapes):
            sp = shape._element
            sp.getparent().remove(sp)

    # Copy slide-level background override if present (rare, but safe)
    try:
        src_cSld = source_slide._element.cSld
        new_cSld = new_slide._element.cSld
        if src_cSld.bg is not None:
            new_bg = copy.deepcopy(src_cSld.bg)
            if new_cSld.bg is not None:
                new_cSld.remove(new_cSld.bg)
            new_cSld.insert(0, new_bg)
    except Exception:
        pass

    if not keep_shapes:
        for shape in source_slide.shapes:
            el = shape.element
            new_el = copy.deepcopy(el)
            new_slide.shapes._spTree.insert_element_before(new_el, 'p:extLst')
    return new_slide


def _replace_placeholder(slide, placeholder, new_text, fonts: dict = None):
    fonts = fonts or {}
    body_font = fonts.get('body_font', '微软雅黑')
    replacement = (
        _format_kpi_value_for_placeholder(new_text)
        if re_module.fullmatch(r'\{kpi\d+_value\}', placeholder)
        else str(new_text)
    )
    # Gather aliases for this placeholder
    aliases = PLACEHOLDER_ALIASES.get(placeholder, [])
    targets = [placeholder] + [a for a in aliases if a != placeholder]
    for shape in slide.shapes:
        if not shape.has_text_frame:
            continue
        for para in shape.text_frame.paragraphs:
            for target in targets:
                if target in para.text:
                    para.text = para.text.replace(target, replacement)
                    for run in para.runs:
                        run.font.name = body_font
                    break  # only replace once per paragraph


def _replace_all_placeholders(slide, mapping: dict, fonts: dict = None):
    for placeholder, new_text in mapping.items():
        _replace_placeholder(slide, placeholder, new_text, fonts)





def _remove_shape(shape):
    """Remove a python-pptx shape from its parent tree."""
    el = shape.element
    el.getparent().remove(el)


def _remove_slide(prs, slide):
    """Remove a slide from a presentation by its rId."""
    try:
        for i, s in enumerate(prs.slides):
            if s == slide:
                rId = prs.slides._sldIdLst[i].rId
                prs.part.drop_rel(rId)
                del prs.slides._sldIdLst[i]
                return True
    except Exception:
        pass
    return False


def _safe_auto_shape_type(shape):
    try:
        return shape.auto_shape_type
    except (AttributeError, ValueError):
        return None


def _remove_empty_cover_kpi_placeholders(slide):
    """
    Remove template KPI cards when generic cover data does not provide values.
    This prevents empty rounded rectangles from staying on the cover.
    """
    kpi_pattern = re_module.compile(r'\{kpi\d+_(label|value)\}')
    placeholder_shapes = [
        shape for shape in slide.shapes
        if shape.has_text_frame and kpi_pattern.search(shape.text_frame.text or '')
    ]
    if not placeholder_shapes:
        return

    x_min = min(int(shape.left) for shape in placeholder_shapes)
    x_max = max(int(shape.left) + int(shape.width) for shape in placeholder_shapes)
    y_min = min(int(shape.top) for shape in placeholder_shapes)
    y_max = max(int(shape.top) + int(shape.height) for shape in placeholder_shapes)
    pad = Emu(220000)

    to_remove = []
    for shape in slide.shapes:
        sx = int(shape.left)
        sy = int(shape.top)
        sw = int(shape.width)
        sh = int(shape.height)
        in_region = (
            sx >= x_min - pad and sx + sw <= x_max + pad and
            sy >= y_min - pad and sy + sh <= y_max + pad
        )
        is_text_placeholder = shape in placeholder_shapes
        is_empty_kpi_card = (
            in_region and
            _safe_auto_shape_type(shape) == MSO_SHAPE.ROUNDED_RECTANGLE
        )
        if is_text_placeholder or is_empty_kpi_card:
            to_remove.append(shape)

    for shape in to_remove:
        _remove_shape(shape)


# ==============================================================================
# NAVIGATION TABS
# ==============================================================================

def _add_nav_tabs(slide, tabs, active_index=0, slide_width=None,
                  fonts=None, colors=None,
                  tab_y=Emu(254000), tab_h=Emu(762000), underline_h=Emu(127000)):
    colors = colors or {}
    C_PRIMARY = colors.get('primary', RGBColor(0x1E, 0x3A, 0x5F))
    C_TEXT_GRAY = colors.get('text_gray', RGBColor(0x66, 0x66, 0x66))
    if slide_width is None:
        slide_width = slide.shapes._spTree.getparent().getparent().attrib.get('cx')
        slide_width = Emu(int(slide_width)) if slide_width else Emu(16256000)
    n = len(tabs)
    tab_w = Emu(int(slide_width) // n)
    for i, label in enumerate(tabs):
        x = Emu(i * int(tab_w))
        box = slide.shapes.add_textbox(x, tab_y, tab_w, tab_h)
        p = box.text_frame.paragraphs[0]
        p.text = label
        p.font.size = Pt(11)
        p.font.name = '微软雅黑'
        p.font.color.rgb = C_PRIMARY if i == active_index else C_TEXT_GRAY
        p.alignment = PP_ALIGN.CENTER
        if i == active_index:
            line = slide.shapes.add_shape(MSO_SHAPE.RECTANGLE, x, Emu(457200), tab_w, underline_h)
            line.fill.solid()
            line.fill.fore_color.rgb = C_PRIMARY
            line.line.fill.background()


# ==============================================================================
# KPI CARDS
# ==============================================================================

def _add_kpi_cards(slide, kpis, start_x=Emu(762000), start_y=Emu(1651000), fonts=None, colors=None):
    fonts = fonts or {}
    body_font = fonts.get("body_font", "微软雅黑")
    number_font = fonts.get("number_font", "Arial")
    colors = colors or {}
    C_CARD_BG = colors.get('card_bg', RGBColor(0xE7, 0xF0, 0xF7))
    C_TEXT_GRAY = colors.get('text_gray', RGBColor(0x66, 0x66, 0x66))
    C_PRIMARY = colors.get('primary', RGBColor(0x1E, 0x3A, 0x5F))
    positions = [
        (start_x, start_y),
        (Emu(5778500), start_y),
        (Emu(10795000), start_y),
        (start_x, Emu(start_y + 3429000)),
        (Emu(5778500), Emu(start_y + 3429000)),
        (Emu(10795000), Emu(start_y + 3429000)),
    ]
    for i, kpi in enumerate(kpis[:6]):
        if i >= len(positions):
            break
        x, y = positions[i]
        w, h = Emu(4699000), Emu(3048000)
        card = slide.shapes.add_shape(MSO_SHAPE.ROUNDED_RECTANGLE, x, y, w, h)
        card.fill.solid()
        card.fill.fore_color.rgb = C_CARD_BG
        card.line.fill.background()

        # Label
        lbl = slide.shapes.add_textbox(Emu(x + 508000), Emu(y + 228600), Emu(2540000), Emu(406400))
        p = lbl.text_frame.paragraphs[0]
        p.text = kpi.get('label', '')
        p.font.size = Pt(14)
        p.font.color.rgb = C_TEXT_GRAY
        p.font.name = '微软雅黑'

        # Value
        val = slide.shapes.add_textbox(Emu(x + 508000), Emu(y + 762000), Emu(2540000), Emu(698500))
        p = val.text_frame.paragraphs[0]
        p.text = str(kpi.get('value', ''))
        p.font.size = Pt(36)
        p.font.bold = True
        p.font.color.rgb = C_PRIMARY
        p.font.name = 'Arial'

        # Unit
        unit = kpi.get('unit', '')
        if unit:
            ubox = slide.shapes.add_textbox(Emu(x + 3048000), Emu(y + 1016000), Emu(508000), Emu(381000))
            p = ubox.text_frame.paragraphs[0]
            p.text = unit
            p.font.size = Pt(14)
            p.font.color.rgb = C_TEXT_GRAY
            p.font.name = '微软雅黑'

        # Change badge
        chg = kpi.get('change', '')
        if chg:
            cbox = slide.shapes.add_textbox(Emu(x + 508000), Emu(y + 1778000), Emu(4064000), Emu(304800))
            p = cbox.text_frame.paragraphs[0]
            p.text = chg
            p.font.size = Pt(12)
            chg_str = str(chg)
            is_positive = chg_str.startswith('+') or any(k in chg_str for k in ['↑', '提升', '增长', '上调', '增加', '大幅', '好', '突破', '达成', '优化'])
            is_negative = chg_str.startswith('-') or any(k in chg_str for k in ['↓', '下滑', '下降', '减少', '回落', '滞后', '堆积', '阻塞', '缺口', '延迟'])
            if is_negative:
                p.font.color.rgb = C_RED
            elif is_positive:
                p.font.color.rgb = C_GREEN
            else:
                p.font.color.rgb = C_TEXT_GRAY
            p.font.name = '微软雅黑'

        # Sub note with semantic background color tag (e.g. "日均51笔")
        sub = kpi.get('sub', '')
        if sub:
            sub_text = _truncate_text(sub, 20)
            tag_color = _sentiment_color(sub_text)
            tag_x = Emu(x + 508000)
            tag_y = Emu(y + 2159000)
            tag_w = Emu(min(len(sub_text) * 220000 + 400000, 3600000))
            tag_h = Emu(304800)
            if tag_color:
                tag_bg = slide.shapes.add_shape(MSO_SHAPE.ROUNDED_RECTANGLE, tag_x, tag_y, tag_w, tag_h)
                tag_bg.fill.solid()
                tag_bg.fill.fore_color.rgb = tag_color
                tag_bg.line.fill.background()
            sbox = slide.shapes.add_textbox(tag_x, tag_y, tag_w, tag_h)
            p = sbox.text_frame.paragraphs[0]
            p.text = sub_text
            p.font.size = Pt(11)
            p.font.color.rgb = C_TEXT_GRAY
            p.font.name = '微软雅黑'
            p.alignment = PP_ALIGN.CENTER


def _add_compact_kpi_cards(slide, kpis, start_x=Emu(CONTENT_LEFT), start_y=Emu(1651000),
                           fonts=None, colors=None,
                           max_cols=3, card_h=Emu(1780000), gap_x=Emu(254000),
                           gap_y=Emu(254000)):
    colors = colors or {}
    C_CARD_BG = colors.get('card_bg', RGBColor(0xE7, 0xF0, 0xF7))
    C_TEXT_GRAY = colors.get('text_gray', RGBColor(0x66, 0x66, 0x66))
    C_PRIMARY = colors.get('primary', RGBColor(0x1E, 0x3A, 0x5F))
    """Draw compact KPI cards so generic overview pages preserve room for insight text."""
    if not kpis:
        return 0

    content_w = SLIDE_WIDTH - 2 * CONTENT_LEFT
    cols = min(max_cols, max(1, len(kpis)))
    card_w = int((content_w - (cols - 1) * int(gap_x)) / cols)
    rows = (len(kpis) + cols - 1) // cols

    for i, kpi in enumerate(kpis):
        row = i // cols
        col = i % cols
        x = int(start_x) + col * (card_w + int(gap_x))
        y = int(start_y) + row * (int(card_h) + int(gap_y))

        card = slide.shapes.add_shape(MSO_SHAPE.ROUNDED_RECTANGLE, Emu(x), Emu(y), Emu(card_w), card_h)
        card.fill.solid()
        card.fill.fore_color.rgb = C_CARD_BG
        card.line.fill.background()

        label = _truncate_text(kpi.get('label', ''), 14)
        lbl = slide.shapes.add_textbox(Emu(x + 280000), Emu(y + 180000), Emu(card_w - 560000), Emu(330000))
        p = lbl.text_frame.paragraphs[0]
        p.text = label
        p.font.size = Pt(11)
        p.font.color.rgb = C_TEXT_GRAY
        p.font.name = '微软雅黑'

        value = _truncate_text(str(kpi.get('value', '')), 16)
        val = slide.shapes.add_textbox(Emu(x + 280000), Emu(y + 570000), Emu(card_w - 1000000), Emu(560000))
        p = val.text_frame.paragraphs[0]
        p.text = value
        p.font.size = Pt(24 if len(value) <= 10 else 20)
        p.font.bold = True
        p.font.color.rgb = C_PRIMARY
        p.font.name = 'Arial'

        unit = kpi.get('unit', '')
        if unit:
            ubox = slide.shapes.add_textbox(Emu(x + card_w - 820000), Emu(y + 710000), Emu(540000), Emu(330000))
            p = ubox.text_frame.paragraphs[0]
            p.text = _truncate_text(str(unit), 4)
            p.font.size = Pt(10)
            p.font.color.rgb = C_TEXT_GRAY
            p.font.name = '微软雅黑'

        sub_text = kpi.get('sub') or kpi.get('change') or '核心指标'
        sub = slide.shapes.add_textbox(Emu(x + 280000), Emu(y + 1230000), Emu(card_w - 560000), Emu(330000))
        p = sub.text_frame.paragraphs[0]
        p.text = _truncate_text(str(sub_text), 24)
        p.font.size = Pt(9)
        p.font.color.rgb = C_TEXT_GRAY
        p.font.name = '微软雅黑'

    return int(start_y) + rows * int(card_h) + (rows - 1) * int(gap_y)


# ==============================================================================
# TEXT BLOCKS
# ==============================================================================

def _add_text_block(slide, title, body, left, top, width, height,
                    fonts=None, colors=None,
                    title_size=Pt(14), body_size=Pt(11), line_space=Pt(6)):
    colors = colors or {}
    C_PRIMARY = colors.get('primary', RGBColor(0x1E, 0x3A, 0x5F))
    C_TEXT = colors.get('text', RGBColor(0x33, 0x33, 0x33))
    """Single text box with title + body."""
    box = slide.shapes.add_textbox(left, top, width, height)
    tf = box.text_frame
    tf.word_wrap = True
    p = tf.paragraphs[0]
    p.text = title
    p.font.size = title_size
    p.font.bold = True
    p.font.color.rgb = C_PRIMARY if title else C_TEXT
    p.font.name = '微软雅黑'
    if body:
        p2 = tf.add_paragraph()
        p2.text = body
        p2.font.size = body_size
        p2.font.color.rgb = C_TEXT
        p2.font.name = '微软雅黑'
        p2.space_before = line_space
        p2.line_spacing = 1.3


def _estimate_text_height(items, title_size_pt, body_size_pt, width_emu,
                            line_spacing=1.15, title_extra=1.3):
    """Estimate rendered text height in EMU for adaptive font sizing."""
    width_pt = width_emu / 12700.0
    chars_per_line_body = max(10, int(width_pt / (body_size_pt * 1.15)))
    chars_per_line_title = max(10, int(width_pt / (title_size_pt * 1.15)))
    line_height_body = int(body_size_pt * line_spacing * 12700)
    line_height_title = int(title_size_pt * title_extra * 12700)
    total = 0
    for item in items:
        title = item.get('title', '')
        content = item.get('content', '')
        title_lines = max(1, (len(title) + chars_per_line_title - 1) // chars_per_line_title)
        content_lines = max(1, (len(content) + chars_per_line_body - 1) // chars_per_line_body)
        total += title_lines * line_height_title + content_lines * line_height_body + int(6 * 12700)
    return total


def _add_structured_insight(slide, items, left, top, width, height,
                            fonts=None, colors=None,
                            title_size=Pt(12), body_size=Pt(11),
                            max_items=None, min_body_size=Pt(9)):
    colors = colors or {}
    C_PRIMARY = colors.get('primary', RGBColor(0x1E, 0x3A, 0x5F))
    C_TEXT = colors.get('text', RGBColor(0x33, 0x33, 0x33))
    """
    High-density structured multi-paragraph insight block.
    items: list of {'title': str, 'content': str}
    Features:
      - No truncation; full content rendered
      - No max_items limit by default (render all)
      - Auto-shrink body font to fit within height (down to min_body_size)
      - Compact line spacing (1.15) to maximize density
      - Each bullet has emoji + bold title + normal body
    """
    if not items:
        return

    # Adaptive font sizing: shrink body_size until it fits
    target_height = int(height)
    # title_size/body_size may be EMU integers or Pt objects; normalize to pt
    _ts = float(title_size) / 12700.0 if float(title_size) > 1000 else float(title_size)
    _bs = float(body_size) / 12700.0 if float(body_size) > 1000 else float(body_size)
    _min_bs = float(min_body_size) / 12700.0 if float(min_body_size) > 1000 else float(min_body_size)
    ts_pt = _ts
    bs_pt = _bs
    min_bs_pt = _min_bs

    # Binary-search-like shrink to fit
    while bs_pt > min_bs_pt:
        est = _estimate_text_height(items, ts_pt, bs_pt, int(width))
        if est <= target_height:
            break
        bs_pt -= 0.5
        ts_pt = max(bs_pt + 1, ts_pt - 0.25)

    box = slide.shapes.add_textbox(left, top, width, height)
    tf = box.text_frame
    tf.word_wrap = True
    first = True

    for item in items[:max_items] if max_items else items:
        if not first:
            spacer = tf.add_paragraph()
            spacer.text = ''
            spacer.space_before = Pt(3)
        title = item.get('title', '')
        emoji = _emoji_for_item(title)
        # Avoid double emoji
        if emoji and title.startswith(emoji):
            emoji = ''
        title_text = f'{emoji} {title}' if emoji else title
        p = tf.paragraphs[0] if first else tf.add_paragraph()
        p.text = title_text
        p.font.size = Pt(ts_pt)
        p.font.bold = True
        p.font.color.rgb = C_PRIMARY
        p.font.name = '微软雅黑'
        p.line_spacing = 1.15
        first = False

        content = item.get('content', '')
        if content:
            p2 = tf.add_paragraph()
            p2.text = content
            p2.font.size = Pt(bs_pt)
            p2.font.color.rgb = C_TEXT
            p2.font.name = '微软雅黑'
            p2.line_spacing = 1.15
            p2.space_before = Pt(1)


def _ensure_min_insight_items(items, profile=None, metrics=None, min_count=2,
                              context_label='本页'):
    """Guarantee enough long-form insight blocks for quality self-check."""
    cleaned = []
    for item in items or []:
        title = str(item.get('title', '')).strip()
        content = str(item.get('content', '')).strip()
        if title or content:
            cleaned.append({'title': title or '分析说明', 'content': content})

    profile = profile or {}
    metrics = metrics or {}
    total_rows = profile.get('total_rows', 0)
    numeric_count = len(profile.get('numeric_columns', []) or [])
    category_count = len(profile.get('category_columns', []) or [])

    fallback_pool = [
        {
            'title': f'{context_label}数据基础',
            'content': f'本页基于当前数据画像进行归纳，覆盖 {total_rows or "若干"} 条记录、'
                       f'{numeric_count} 个数值指标和 {category_count} 个分类维度。'
                       f'当原始数据字段较少或业务指标尚未形成充分拆解时，报告优先呈现已经确认的核心指标，'
                       f'并将可验证的数据范围、维度覆盖和后续分析口径写入页面，避免出现空白页或模板占位内容。',
        },
        {
            'title': f'{context_label}行动建议',
            'content': f'建议围绕已确认的核心指标建立持续跟踪机制：先核对指标口径与数据字段映射，'
                       f'再按时间、区域、部门或客户等维度拆解异常变化，最后将发现转化为责任人、截止时间和复盘频率明确的行动项。'
                       f'如果后续补充历史同期或目标值数据，可进一步增加同比、环比和达成率判断。',
        },
        {
            'title': f'{context_label}风险提示',
            'content': f'若数据源存在缺失值、合并表头、人工备注列或统计口径变化，自动生成的结论需要结合业务确认进行复核。'
                       f'建议在报告发布前重点检查核心指标是否全部出现、图表数值是否与原表一致、长文本是否仍在页面安全区域内，'
                       f'以保证美观度和决策可信度同时达标。',
        },
    ]

    used_titles = {item['title'] for item in cleaned}
    for fallback in fallback_pool:
        if len(cleaned) >= min_count:
            break
        if fallback['title'] not in used_titles:
            cleaned.append(fallback)
            used_titles.add(fallback['title'])

    return cleaned


# ==============================================================================
# ALERT / ACTION / ISSUE / GOAL CARDS
# ==============================================================================

def _add_alert_cards(slide, alerts, start_y=Emu(1651000), fonts=None, colors=None):
    colors = colors or {}
    C_PRIMARY = colors.get('primary', RGBColor(0x1E, 0x3A, 0x5F))
    C_RED = colors.get('red', RGBColor(0xEF, 0x44, 0x44))
    C_ORANGE = colors.get('orange', RGBColor(0xED, 0x7D, 0x31))
    C_SECONDARY = colors.get('secondary', RGBColor(0x64, 0x74, 0x8B))
    C_TEXT = colors.get('text', RGBColor(0x33, 0x33, 0x33))
    colors = {'严重': C_RED, '警告': C_ORANGE, '关注': C_PRIMARY, '中度': C_ORANGE, '一般': C_SECONDARY}
    positions = [Emu(762000), Emu(5778500), Emu(10795000)]
    for i, alert in enumerate(alerts[:3]):
        x = positions[i]
        y = start_y
        lvl = alert.get('level', '关注')
        c = colors.get(lvl, C_PRIMARY)

        bar = slide.shapes.add_shape(MSO_SHAPE.RECTANGLE, x, y, Emu(50800), Emu(2286000))
        bar.fill.solid()
        bar.fill.fore_color.rgb = c
        bar.line.fill.background()

        tbox = slide.shapes.add_textbox(Emu(x + 101600), Emu(y + 228600), Emu(4064000), Emu(406400))
        p = tbox.text_frame.paragraphs[0]
        p.text = alert.get('title', '')
        p.font.size = Pt(15)
        p.font.bold = True
        p.font.color.rgb = C_TEXT
        p.font.name = '微软雅黑'

        dbox = slide.shapes.add_textbox(Emu(x + 101600), Emu(y + 762000), Emu(4064000), Emu(1270000))
        tf = dbox.text_frame
        tf.word_wrap = True
        p = tf.paragraphs[0]
        p.text = alert.get('detail', '')
        p.font.size = Pt(11)
        p.font.color.rgb = C_TEXT
        p.font.name = '微软雅黑'


def _add_action_cards(slide, actions, start_y=Emu(2540000), fonts=None, colors=None):
    colors = colors or {}
    C_PRIMARY = colors.get('primary', RGBColor(0x1E, 0x3A, 0x5F))
    C_TEXT = colors.get('text', RGBColor(0x33, 0x33, 0x33))
    positions = [Emu(762000), Emu(5778500), Emu(10795000)]
    for i, act in enumerate(actions[:3]):
        x = positions[i]
        y = start_y
        bar = slide.shapes.add_shape(MSO_SHAPE.RECTANGLE, x, y, Emu(50800), Emu(406400))
        bar.fill.solid()
        bar.fill.fore_color.rgb = C_PRIMARY
        bar.line.fill.background()

        tbox = slide.shapes.add_textbox(Emu(x + 101600), Emu(y + 952500), Emu(4064000), Emu(406400))
        p = tbox.text_frame.paragraphs[0]
        p.text = act.get('title', '')
        p.font.size = Pt(17)
        p.font.bold = True
        p.font.color.rgb = C_TEXT
        p.font.name = '微软雅黑'

        dbox = slide.shapes.add_textbox(Emu(x + 101600), Emu(y + 1524000), Emu(4064000), Emu(3429000))
        tf = dbox.text_frame
        tf.word_wrap = True
        p = tf.paragraphs[0]
        p.text = act.get('detail', '')
        p.font.size = Pt(11)
        p.font.color.rgb = C_TEXT
        p.font.name = '微软雅黑'
        p.line_spacing = 1.3


def _add_issue_cards(slide, issues, start_y=Emu(1524000), fonts=None, colors=None):
    colors = colors or {}
    C_PRIMARY = colors.get('primary', RGBColor(0x1E, 0x3A, 0x5F))
    C_RED = colors.get('red', RGBColor(0xEF, 0x44, 0x44))
    C_ORANGE = colors.get('orange', RGBColor(0xED, 0x7D, 0x31))
    C_SECONDARY = colors.get('secondary', RGBColor(0x64, 0x74, 0x8B))
    C_TEXT = colors.get('text', RGBColor(0x33, 0x33, 0x33))
    colors = {'严重': C_RED, '中度': C_ORANGE, '轻度': C_PRIMARY, '一般': C_SECONDARY}
    for i, issue in enumerate(issues[:3]):
        x = Emu(762000)
        y = Emu(int(start_y) + i * (1778000 + 254000))
        sev = issue.get('severity', '中度')
        c = colors.get(sev, C_ORANGE)

        bar = slide.shapes.add_shape(MSO_SHAPE.RECTANGLE, x, y, Emu(50800), Emu(1778000))
        bar.fill.solid()
        bar.fill.fore_color.rgb = c
        bar.line.fill.background()

        sbox = slide.shapes.add_textbox(Emu(x + 101600), Emu(y + 228600), Emu(660400), Emu(304800))
        p = sbox.text_frame.paragraphs[0]
        p.text = sev
        p.font.size = Pt(11)
        p.font.bold = True
        p.font.color.rgb = c
        p.font.name = '微软雅黑'

        tbox = slide.shapes.add_textbox(Emu(x + 1778000), Emu(y + 228600), Emu(13462000), Emu(355600))
        p = tbox.text_frame.paragraphs[0]
        p.text = issue.get('title', '')
        p.font.size = Pt(13)
        p.font.bold = True
        p.font.color.rgb = C_TEXT
        p.font.name = '微软雅黑'

        dbox = slide.shapes.add_textbox(Emu(x + 101600), Emu(y + 698500), Emu(14224000), Emu(355600))
        p = dbox.text_frame.paragraphs[0]
        p.text = issue.get('detail', '')
        p.font.size = Pt(11)
        p.font.color.rgb = C_TEXT
        p.font.name = '微软雅黑'

        abox = slide.shapes.add_textbox(Emu(x + 101600), Emu(y + 1193800), Emu(14224000), Emu(609600))
        tf = abox.text_frame
        tf.word_wrap = True
        p = tf.paragraphs[0]
        p.text = f"建议措施：{issue.get('action', '')}"
        p.font.size = Pt(11)
        p.font.color.rgb = C_TEXT_GRAY
        p.font.name = '微软雅黑'


def _add_goal_cards(slide, goals, start_y=Emu(1524000), fonts=None, colors=None):
    colors = colors or {}
    C_PRIMARY = colors.get('primary', RGBColor(0x1E, 0x3A, 0x5F))
    C_TEXT = colors.get('text', RGBColor(0x33, 0x33, 0x33))
    C_TEXT_GRAY = colors.get('text_gray', RGBColor(0x66, 0x66, 0x66))
    sy = int(start_y)
    positions = [
        (Emu(762000), Emu(sy)),
        (Emu(8318500), Emu(sy)),
        (Emu(762000), Emu(sy + 1879600)),
        (Emu(8318500), Emu(sy + 1879600)),
    ]
    icon_chars = ['🎯', '💰', '🚀', '⚡']
    for i, goal in enumerate(goals[:4]):
        x, y = positions[i]
        gid = goal.get('id', f'G{i+1}')

        gbox = slide.shapes.add_textbox(x, Emu(y + 101600), Emu(635000), Emu(355600))
        p = gbox.text_frame.paragraphs[0]
        p.text = f"{icon_chars[i % len(icon_chars)]} {gid}"
        p.font.size = Pt(16)
        p.font.bold = True
        p.font.color.rgb = C_PRIMARY
        p.font.name = 'Arial'

        tbox = slide.shapes.add_textbox(Emu(x + 863600), Emu(y + 101600), Emu(6096000), Emu(355600))
        p = tbox.text_frame.paragraphs[0]
        p.text = goal.get('title', '')
        p.font.size = Pt(14)
        p.font.bold = True
        p.font.color.rgb = C_TEXT
        p.font.name = '微软雅黑'

        dbox = slide.shapes.add_textbox(Emu(x + 228600), Emu(y + 571500), Emu(6731000), Emu(863600))
        tf = dbox.text_frame
        tf.word_wrap = True
        p = tf.paragraphs[0]
        p.text = goal.get('detail', '')
        p.font.size = Pt(11)
        p.font.color.rgb = C_TEXT_GRAY
        p.font.name = '微软雅黑'
        p.line_spacing = 1.3


def _add_summary_text(slide, text, left=Emu(1016000), top=Emu(5435600), width=Emu(14224000), height=Emu(1270000), fonts=None, colors=None):
    colors = colors or {}
    C_TEXT = colors.get('text', RGBColor(0x33, 0x33, 0x33))
    box = slide.shapes.add_textbox(left, top, width, height)
    tf = box.text_frame
    tf.word_wrap = True
    p = tf.paragraphs[0]
    p.text = text
    p.font.size = Pt(12)
    p.font.color.rgb = C_TEXT
    p.font.name = '微软雅黑'
    p.line_spacing = 1.3


# ==============================================================================
# TEXT / LAYOUT HELPERS
# ==============================================================================

def _truncate_text(text, max_chars=60):
    """Truncate text to max_chars, appending '...' if truncated."""
    if not text:
        return text
    if len(text) > max_chars:
        return text[:max_chars - 1] + '...'
    return text


def _format_kpi_value_for_placeholder(value, max_chars=16):
    """
    KPI value placeholders are fixed-size number slots. If upstream passes a
    category list, compact it to a count instead of letting it overflow.
    """
    if value is None:
        return ''
    text = str(value).strip()
    if len(text) <= max_chars:
        return text

    list_text = text.strip().strip('[]()（）{}')
    tokens = [
        token.strip().strip("'\"“”‘’")
        for token in re_module.split(r'[、,，;；\n/]+', list_text)
    ]
    tokens = [token for token in tokens if token]
    if len(tokens) >= 3:
        return f'{len(tokens)}项'

    return _truncate_text(text, max_chars)


def _sentiment_color(text):
    """Return a light background color based on text sentiment."""
    if not text:
        return None
    text = str(text)
    positive_words = ['提升', '增长', '上调', '增加', '高', '好', '大幅', '冲刺', '领跑', '上升', '扩大', '优化', '改善', '突破', '达成']
    negative_words = ['下滑', '下降', '减少', '低', '差', '回落', '下滑', '滞后', '堆积', '阻塞', '缺口', '延迟', '超期', '逾期', '风险', '警告']
    pos_score = sum(1 for w in positive_words if w in text)
    neg_score = sum(1 for w in negative_words if w in text)
    if neg_score > pos_score:
        return RGBColor(0xFE, 0xE2, 0xE2)  # light red ~ #EF444420
    if pos_score > neg_score:
        return RGBColor(0xD1, 0xFA, 0xE5)  # light green ~ #10B98120
    return None


import re

def _emoji_for_item(title):
    """Return an emoji prefix based on title keywords."""
    if not title:
        return '📈'
    title = str(title)
    # Skip if title already starts with an emoji
    if re.match(r'^[\U0001F300-\U0001F9FF\u2600-\u26FF\u2700-\u27BF]', title):
        return ''
    if any(k in title for k in ['风险', '警告', '关注', '下滑', '下降', '延迟', '超期', '缺口', '阻塞']):
        return '⚠️'
    if any(k in title for k in ['建议', '措施', '行动', '协调', '对接']):
        return '💡'
    if any(k in title for k in ['目标', '计划', '冲刺', '展望', '聚焦']):
        return '🎯'
    if any(k in title for k in ['增长', '上升', '提升', '峰值', '领跑', '突破', '活跃', '好转']):
        return '📈'
    return '💡'


def _add_footer_if_missing(slide, footer_text, slide_width=None, fonts=None, colors=None):
    colors = colors or {}
    C_PRIMARY = colors.get('primary', RGBColor(0x1E, 0x3A, 0x5F))
    C_WHITE = colors.get('white', RGBColor(0xFF, 0xFF, 0xFF))
    if slide_width is None:
        slide_width = slide.shapes._spTree.getparent().getparent().attrib.get('cx')
        slide_width = Emu(int(slide_width)) if slide_width else Emu(16256000)
    # Check if footer already exists
    has_footer = False
    for shape in slide.shapes:
        if shape.has_text_frame and '数据来源' in shape.text_frame.text:
            has_footer = True
            break
    if has_footer:
        return
    bar = slide.shapes.add_shape(MSO_SHAPE.RECTANGLE, 0, Emu(8824000), slide_width, Emu(320000))
    bar.fill.solid()
    bar.fill.fore_color.rgb = C_PRIMARY
    bar.line.fill.background()
    box = slide.shapes.add_textbox(Emu(762000), Emu(8824000), Emu(14000000), Emu(320000))
    p = box.text_frame.paragraphs[0]
    p.text = footer_text
    p.font.size = Pt(10)
    p.font.color.rgb = C_WHITE
    p.font.name = '微软雅黑'


def _ensure_word_wrap_all(slide, fonts: dict = None):
    """Enable word_wrap on all text frames in a slide."""
    fonts = fonts or {}
    body_font = fonts.get('body_font', '微软雅黑')
    for shape in slide.shapes:
        if shape.has_text_frame:
            shape.text_frame.word_wrap = True
            for para in shape.text_frame.paragraphs:
                for run in para.runs:
                    run.font.name = body_font


# ==============================================================================
# MATH HELPERS
# ==============================================================================

def _pct_val(curr, prev):
    if prev and prev != 0:
        return (curr - prev) / prev * 100
    return None

def _format_pct(pct, with_sign=True, suffix='%', zero_suffix=''):
    """Safely format a percentage value. Returns '—' if pct is None."""
    if pct is None:
        return '—'
    sign = '+' if with_sign and pct >= 0 else ''
    return f"{sign}{pct:.1f}{suffix}{zero_suffix}"


def _pct_str(curr, prev):
    if prev and prev != 0:
        pct = round((curr - prev) / prev * 100, 1)
        sign = '+' if pct >= 0 else ''
        return f"{sign}{pct}% vs 上期"
    return "—"


def _safe_div(a, b):
    return round(a / b, 1) if b else 0



# ==============================================================================
# DYNAMIC / UNIVERSAL REPORT BUILDER
# ==============================================================================

def build_report(data_file: str, config: ReportConfig, output_path: str) -> str:
    master_path = _resolve_master_template(config)
    prs = Presentation(master_path)
    original_slide_count = len(prs.slides)

    df = load_generic_excel(data_file)
    if config.require_six_confirmations:
        confirmation_issues = validate_six_confirmations(config, list(df.columns))
        if confirmation_issues:
            raise ValueError('生成前六项确认未通过：\n- ' + '\n- '.join(confirmation_issues))
    data_profile = config.data_profiling or {}

    # Resolve template profile and dynamic layout context
    template_profile = _resolve_template_profile(config)
    ctx = LayoutContext.from_template_profile(template_profile)
    colors = _resolve_colors(config, template_profile)
    fonts = _resolve_fonts(config, template_profile)

    metrics = calc_generic_metrics(df, config)

    content_top = template_profile.get_content_top('content')

    total_pages = len([p for p in config.pages if p.selected])
    if total_pages == 0:
        total_pages = len(config.pages)

    for page_idx, page_def in enumerate(config.pages):
        if not page_def.selected:
            continue

        page_num = page_idx + 1

        if page_def.page_type == 'cover':
            _build_cover_page(prs, config, colors, fonts, template_profile)
        elif page_def.page_type == 'toc':
            _build_toc_page(prs, config, colors, fonts, template_profile)
        elif page_def.page_type == 'kpi_overview':
            _build_kpi_overview_page(prs, config, metrics, colors, fonts, content_top, df, data_profile, ctx)
        elif page_def.page_type == 'trend':
            if not _build_trend_page(prs, config, df, data_profile, colors, fonts, content_top, ctx):
                _build_fallback_analysis_page(prs, config, page_def, df, data_profile, metrics, colors, fonts, content_top, ctx)
        elif page_def.page_type == 'distribution':
            if not _build_distribution_page(prs, config, df, data_profile, colors, fonts, content_top, page_def, ctx):
                _build_fallback_analysis_page(prs, config, page_def, df, data_profile, metrics, colors, fonts, content_top, ctx)
        elif page_def.page_type == 'ranking':
            if not _build_ranking_page(prs, config, df, data_profile, colors, fonts, content_top, page_def, ctx):
                _build_fallback_analysis_page(prs, config, page_def, df, data_profile, metrics, colors, fonts, content_top, ctx)
        elif page_def.page_type == 'summary':
            _build_summary_page(prs, config, metrics, data_profile, colors, fonts, content_top, page_def, ctx)
        elif _is_forecast_page_type(page_def.page_type):
            _build_forecast_page(prs, config, df, data_profile, metrics, colors, fonts, content_top, page_def, ctx)
        elif page_def.page_type == 'end':
            _build_end_page(prs, config, colors, fonts, template_profile)
        else:
            raise ValueError(f'不支持的页面类型: {page_def.page_type}（页面: {page_def.title}）')

    for slide in prs.slides:
        _ensure_word_wrap_all(slide, fonts)

    _delete_template_slides(prs, original_slide_count)
    prs.save(output_path)
    print(f"Report saved: {output_path}")
    return output_path


def quality_assured_build(data_file: str, config: ReportConfig,
                          output_path: str) -> tuple:
    if config.require_six_confirmations:
        df = load_generic_excel(data_file)
        confirmation_issues = validate_six_confirmations(config, list(df.columns))
        if confirmation_issues:
            raise ValueError('生成前六项确认未通过：\n- ' + '\n- '.join(confirmation_issues))

    template_profile = _resolve_template_profile(config)
    ctx = LayoutContext.from_template_profile(template_profile)
    colors = _resolve_colors(config, template_profile)
    inspector = QualityInspector(colors, ctx)

    return inspector.quality_assured_build(
        build_fn=lambda d, c: _build_without_save(d, c, config),
        data=data_file,
        config=config,
        output_path=output_path,
    )


def _build_without_save(data_file, temp_config, original_config):
    from pptx import Presentation as Prs
    prs = Prs(_resolve_master_template(original_config))
    original_slide_count = len(prs.slides)
    df = load_generic_excel(data_file)
    data_profile = original_config.data_profiling or {}
    template_profile = _resolve_template_profile(original_config)
    ctx = LayoutContext.from_template_profile(template_profile)
    colors = _resolve_colors(original_config, template_profile)
    fonts = _resolve_fonts(original_config, template_profile)
    metrics = calc_generic_metrics(df, original_config)
    content_top = template_profile.get_content_top('content')

    for page_def in original_config.pages:
        if not page_def.selected:
            continue
        if page_def.page_type == 'cover':
            _build_cover_page(prs, original_config, colors, fonts, template_profile)
        elif page_def.page_type == 'kpi_overview':
            _build_kpi_overview_page(prs, original_config, metrics, colors, fonts, content_top, df, data_profile, ctx)
        elif page_def.page_type == 'trend':
            if not _build_trend_page(prs, original_config, df, data_profile, colors, fonts, content_top, ctx):
                _build_fallback_analysis_page(prs, original_config, page_def, df, data_profile, metrics, colors, fonts, content_top, ctx)
        elif page_def.page_type == 'distribution':
            if not _build_distribution_page(prs, original_config, df, data_profile, colors, fonts, content_top, page_def, ctx):
                _build_fallback_analysis_page(prs, original_config, page_def, df, data_profile, metrics, colors, fonts, content_top, ctx)
        elif page_def.page_type == 'ranking':
            if not _build_ranking_page(prs, original_config, df, data_profile, colors, fonts, content_top, page_def, ctx):
                _build_fallback_analysis_page(prs, original_config, page_def, df, data_profile, metrics, colors, fonts, content_top, ctx)
        elif page_def.page_type == 'summary':
            _build_summary_page(prs, original_config, metrics, data_profile, colors, fonts, content_top, page_def, ctx)
        elif _is_forecast_page_type(page_def.page_type):
            _build_forecast_page(prs, original_config, df, data_profile, metrics, colors, fonts, content_top, page_def, ctx)
        elif page_def.page_type == 'end':
            _build_end_page(prs, original_config, colors, fonts, template_profile)
        elif page_def.page_type == 'toc':
            _build_toc_page(prs, original_config, colors, fonts, template_profile)
        else:
            raise ValueError(f'不支持的页面类型: {page_def.page_type}（页面: {page_def.title}）')

    for slide in prs.slides:
        _ensure_word_wrap_all(slide, fonts)
    _delete_template_slides(prs, original_slide_count)
    return prs


def _build_cover_page(prs, config, colors, fonts, template_profile):
    """Build cover page from template.

    Two-pass strategy:
    1. Pattern-based: _replace_all_placeholders() for templates with
       {report_title}/{date}/{department} text markers in placeholders.
    2. Idx-based fallback: for templates where placeholders are empty or
       have template-default text (e.g. Wuling's 封面半版), fill by
       placeholder_format.idx directly.

    IMPORTANT — text color pitfall:
    Many template covers have a decorative gradient/banner that covers only
    the top portion of the slide. The TITLE placeholder may be positioned
    BELOW the colored area (on white background). Using white/light text
    on a white background makes it invisible.
    → Always use dark text (C_PRIMARY) in the idx fallback to avoid this.
    """
    slide = _duplicate_master_slide(prs, template_profile, 'cover', keep_shapes=True)

    # ---- Pass 1: pattern-based replacement ----
    _replace_all_placeholders(slide, {
        '{report_title}': config.title,
        '{report_type}': '数据报告',
        '{date}': config.period_str or config.date_range[0].strftime('%Y年%m月%d日'),
        '{department}': config.source_label,
        '{period}': config.period_str,
        '{gen_time}': datetime.now().strftime('%Y-%m-%d %H:%M'),
    }, fonts)
    _remove_empty_cover_kpi_placeholders(slide)

    # ---- Pass 2: idx-based fallback ----
    # If the template has no {report_title} etc. text markers, pass 1 is a
    # no-op.  Detect unfilled placeholders by idx and fill them directly.
    # Common idx mappings (from OOXML spec + Wuling/real-world templates):
    #   idx=0  → TITLE placeholder      → report title
    #   idx=10 → SUBTITLE placeholder   → date / subtitle (if idx=21 absent)
    #   idx=21 → BODY quarter-size      → date / period string
    #   idx=22 → BODY quarter-size      → department / source
    TEMPLATE_DEFAULT_PATTERNS = {
        '单击此处编辑母版标题样式', '单击此处添加标题',
        '单击此处编辑母版文本样式', '单击此处添加文本',
        '单击此处添加副标题',
    }
    _colors = colors or {}
    _C_PRIMARY = _colors.get('primary', C_PRIMARY)
    _C_TEXT_GRAY = _colors.get('text_gray', C_TEXT_GRAY)
    _title_font = (fonts or {}).get('title_font', '微软雅黑')
    _body_font = (fonts or {}).get('body_font', '微软雅黑')

    date_text = config.period_str or (
        config.date_range[0].strftime('%Y年%m月') if config.date_range else ''
    )
    dept_text = config.source_label or ''

    filled_title = False
    filled_date = False
    for shape in slide.shapes:
        if not shape.is_placeholder or not shape.has_text_frame:
            continue
        ph = shape.placeholder_format
        tf = shape.text_frame
        current_text = tf.text.strip()
        is_unfilled = (
            not current_text
            or current_text in TEMPLATE_DEFAULT_PATTERNS
            or any(tpl in current_text for tpl in TEMPLATE_DEFAULT_PATTERNS)
        )

        # idx=0 TITLE — report title (highest priority)
        if ph.idx == 0 and (is_unfilled or not filled_title):
            p = tf.paragraphs[0]
            _set_para_text(p, config.title, _C_PRIMARY, Pt(36),
                           bold=True, font_name=_title_font)
            filled_title = True

        # idx=10 SUBTITLE — date (only if idx=21 was not filled)
        elif ph.idx == 10 and (is_unfilled or not filled_date):
            p = tf.paragraphs[0]
            _set_para_text(p, date_text, _C_PRIMARY, Pt(18),
                           font_name=_body_font)
            filled_date = True

        # idx=21 BODY quarter-size — date/period
        elif ph.idx == 21 and (is_unfilled or not filled_date):
            p = tf.paragraphs[0]
            _set_para_text(p, date_text, _C_PRIMARY, Pt(18),
                           font_name=_body_font)
            filled_date = True

        # idx=22 BODY quarter-size — department/source
        elif ph.idx == 22 and is_unfilled:
            p = tf.paragraphs[0]
            _set_para_text(p, dept_text, _C_TEXT_GRAY, Pt(12),
                           font_name=_body_font)

    total = len([p for p in config.pages if p.selected]) or len(config.pages)
    _add_footer_if_missing(slide, f'数据来源：{config.source_label} | 1/{total}',
                           slide_width=prs.slide_width, colors=colors)


def _set_para_text(para, text, color, size, bold=False, font_name=None):
    """Set paragraph text + formatting, reusing existing run or creating new one."""
    para.text = ''
    if para.runs:
        run = para.runs[0]
    else:
        run = para.add_run()
    run.text = text
    run.font.color.rgb = color
    run.font.size = size
    run.font.bold = bold
    if font_name:
        run.font.name = font_name


def _build_fallback_analysis_page(prs, config, page_def, df, profile, metrics, colors, fonts, content_top, ctx=None):
    """
    Fallback page builder: generates analysis text from available data
    when the primary page type cannot produce content (e.g. no time columns
    for trend, no category columns for distribution).
    Produces at least 4 deep analysis blocks with data citations.
    """
    slide = _duplicate_master_slide(prs, _resolve_template_profile(config), "content")
    page_title = page_def.title if page_def and page_def.title else f'{config.title}数据分析'
    _replace_all_placeholders(slide, {
        '{report_title}': config.title,
        '{date}': config.period_str,
        '{page_title}': page_title,
        '{source}': config.source_label,
        '{period}': '',
        '{page_num}': '',
    }, fonts)

    num_cols = profile.get('numeric_columns', [])
    cat_cols = profile.get('category_columns', [])

    insight_items = []

    if num_cols:
        top_metric = num_cols[0]
        top_name = top_metric.get('inferred_label', top_metric['column_name'])
        top_vals = df[top_metric['column_name']].dropna()
        if len(top_vals) > 0:
            mean_val = top_vals.mean()
            max_val = top_vals.max()
            min_val = top_vals.min()
            median_val = top_vals.median()
            total_val = top_vals.sum()
            insight_items.append({
                'title': f'{top_name}整体概览',
                'content': f'报告周期内，{top_name}统计数据共包含 {len(top_vals)} 条有效记录。'
                           f'总和为 {total_val:,.0f}，平均值为 {mean_val:,.2f}，中位数为 {median_val:,.2f}。'
                           f'最大值为 {max_val:,.2f}，最小值为 {min_val:,.2f}。'
                           f'{"数据波动范围较大，最大值与最小值差距显著，说明不同条目间差异明显，建议深入分析极端值成因" if min_val > 0 and max_val / max(min_val, 1) > 100 else "数据整体分布较为均衡，波动性在合理范围内"}。'
                           f'中位数与平均值的偏差反映了数据的{"右偏分布（少数大值拉高了均值），说明存在显著头部效应" if median_val < mean_val * 0.8 else "左偏分布" if median_val > mean_val * 1.2 else "较为对称，数据呈正态分布趋势"}。',
            })

            insight_items.append({
                'title': f'{top_name}分段分析',
                'content': f'对 {top_name} 进行四分段统计：上四分位数（25%数据高于此值）为 {top_vals.quantile(0.75):,.2f}，'
                           f'下四分位数（25%数据低于此值）为 {top_vals.quantile(0.25):,.2f}，'
                           f'四分位距（IQR）为 {top_vals.quantile(0.75) - top_vals.quantile(0.25):,.2f}。'
                           f'{"IQR较大，数据分布较为离散，不同类别的表现差异明显，需关注尾部类别的提升空间" if (top_vals.quantile(0.75) - top_vals.quantile(0.25)) > abs(mean_val) * 0.5 else "IQR在合理范围内，数据集中度较好"}。'
                           f'建议按四分位将数据分为四组，重点跟踪上四分位组的表现，识别可复制的成功因素。',
            })

    if cat_cols and num_cols:
        cat = cat_cols[0]
        cat_name = cat.get('inferred_label', cat['column_name'])
        num = num_cols[0]
        num_name = num.get('inferred_label', num['column_name'])
        cat_unique = df[cat['column_name']].dropna().nunique()
        insight_items.append({
            'title': f'{cat_name}分类覆盖分析',
            'content': f'数据共覆盖 {cat_unique} 个不同的{cat_name}，在 {num_name} 维度上呈现差异化分布。'
                       f'不同{cat_name}对整体{num_name}的贡献度各异，建议按贡献度大小将{cat_name}进行分类管理。'
                       f'高贡献类别应重点维护和深度挖掘，中等贡献类别需持续培育和资源投入，'
                       f'低贡献类别可评估其战略价值，适当调整投入节奏。建议建立分类分级管理体系，'
                       f'每月跟踪各类别的变化趋势和占比波动。',
        })

    if len(num_cols) >= 2:
        num1 = num_cols[0]
        num2 = num_cols[1]
        ratio = df[num1['column_name']].sum() / max(df[num2['column_name']].sum(), 1)
        insight_items.append({
            'title': '关键比率与效率指标',
            'content': f'{num1.get("inferred_label", num1["column_name"])}与{num2.get("inferred_label", num2["column_name"])}的比率为 {ratio:.2f}，'
                       f'该比率是衡量业务效率的重要参考指标。'
                       f'{"比率处于较高水平，表明单位投入产出效率良好" if ratio > 1 else "比率偏低，单位投入的产出效益有限，存在效率提升空间"}。'
                       f'建议将此比率纳入定期监控指标，按月环比追踪变化趋势，'
                       f'并针对低比率项目制定专项提升计划，分析制约因素和可优化环节。',
        })

    insight_items.append({
        'title': '数据质量与代表性评估',
        'content': f'本报告基于共 {len(df)} 条记录进行分析，数据覆盖范围包括上述多个维度。'
                   f'建议在后续周期中持续关注数据完整性和及时性，确保分析结果准确反映业务真实情况。'
                   f'对于数据量较小或集中度较高的维度，应结合业务判断进行解读，避免以偏概全。'
                   f'同时建议补充更多维度的数据（如时间序列数据、竞品对标数据等），'
                   f'以支撑更全面的分析视角和更精准的决策建议。',
    })

    if not insight_items:
        insight_items = [{
            'title': '数据总览',
            'content': f'当前数据集包含 {len(df)} 条记录，{len(df.columns)} 个字段。'
                       f'数值字段 {len(num_cols)} 个，分类字段 {len(cat_cols)} 个。'
                       f'建议结合业务场景规划具体的数据分析维度，'
                       f'以生成更具洞察力和指导意义的数据报告。',
        }]

    if num_cols and len(df) > 0:
        top_col = num_cols[0]
        chart_zone = get_chart_left_zone(content_top, 0.4, ctx=ctx)
        text_zone = get_insight_right_zone(content_top, 0.4, ctx=ctx)
        sample_vals = df[top_col['column_name']].dropna().head(10).tolist()
        sample_labels = [f'记录{i+1}' for i in range(len(sample_vals))]
        if sample_vals:
            add_bar_chart(slide, sample_labels, sample_vals,
                         Emu(chart_zone.x), Emu(chart_zone.y),
                         Emu(chart_zone.width), Emu(chart_zone.height),
                         series_name=top_col.get('inferred_label', top_col['column_name']),
                         color=colors.get('primary'))
        _add_structured_insight(slide, insight_items,
                                Emu(text_zone.x), Emu(text_zone.y),
                                Emu(text_zone.width), Emu(text_zone.height))
    else:
        zone = get_full_width_zone(content_top, ctx=ctx)
        _add_structured_insight(slide, insight_items,
                                Emu(zone.x), Emu(zone.y),
                                Emu(zone.width), Emu(zone.height))


def _build_toc_page(prs, config, colors, fonts, template_profile):
    slide = _duplicate_master_slide(prs, template_profile, 'toc', keep_shapes=True)
    active_pages = [p for p in config.pages if p.selected and p.page_type not in ('cover', 'toc', 'end')]
    _replace_all_placeholders(slide, {
        '{report_title}': config.title,
        '{date}': config.period_str,
        '{page_title}': '目录',
        '{source}': config.source_label,
        '{period}': f'2/{len(config.pages)}',
        '{page_num}': '',
    }, fonts)
    for i, page in enumerate(active_pages[:6], 1):
        _replace_placeholder(slide, f'{{chapter{i}_title}}', page.title, fonts)
        _replace_placeholder(slide, f'{{chapter{i}_desc}}', page.conclusion_title or page.title, fonts)


def _build_kpi_overview_page(prs, config, metrics, colors, fonts, content_top, df=None, profile=None, ctx=None):
    slide = _duplicate_master_slide(prs, _resolve_template_profile(config), 'content')
    page_title = '核心指标概览'
    _replace_all_placeholders(slide, {
        '{report_title}': config.title,
        '{date}': config.period_str,
        '{page_title}': page_title,
        '{source}': config.source_label,
        '{period}': '',
        '{page_num}': '',
    }, fonts)
    kpi_items = []
    primary_vals = {}
    all_vals = {}
    for md in config.metrics:
        if md.metric_type.value == 'kpi' and md.selected:
            val = metrics.get(md.name, 0)
            display_val = format(val, md.format_spec) if isinstance(val, (int, float)) else str(val)
            kpi_items.append({
                'label': md.label,
                'value': display_val,
                'unit': md.unit,
                'change': '',
                'sub': '',
            })
            if md.is_primary:
                primary_vals[md.label] = val
            all_vals[md.label] = val

    if kpi_items:
        kpi_count = len(kpi_items)
        if kpi_count <= 3:
            _add_kpi_cards(slide, kpi_items, start_y=Emu(content_top))
        else:
            shown_kpis = kpi_items[:9]
            compact_card_h = Emu(1780000) if len(shown_kpis) <= 6 else Emu(1600000)
            kpi_bottom = _add_compact_kpi_cards(
                slide,
                shown_kpis,
                start_y=Emu(content_top),
                card_h=compact_card_h,
                gap_y=Emu(220000),
            )

        insight_items = []

        kpi_names = [m.label for m in config.metrics if m.selected]
        kpi_str = "、".join(kpi_names[:6]) if kpi_names else "各指标"
        if len(kpi_names) > 6:
            kpi_str += f'等{len(kpi_names)}项'
        primary_kpis = [m for m in config.metrics if m.is_primary and m.selected]
        if not primary_kpis:
            primary_kpis = [m for m in config.metrics if m.selected][:3]

        kpi_detail_parts = []
        for i, pk in enumerate(primary_kpis):
            val = all_vals.get(pk.label, 0)
            unit_str = pk.unit if pk.unit else ''
            display_val = format(val, pk.format_spec) if isinstance(val, (int, float)) else str(val)
            kpi_detail_parts.append(f'{pk.label}: {display_val}{unit_str}')

        insight_items.append({
            'title': '核心数据概览',
            'content': f'本期报告涵盖 {kpi_str} 共 {len(kpi_names)} 项核心指标。'
                       f'{"；".join(kpi_detail_parts[:4])}。'
                       f'其中{"、".join(p.label for p in primary_kpis[:3])}为本次分析的重点关注指标。'
                       f'建议将这些指标与历史同期数据进行纵向对比，以及与行业基准进行横向对标，以全面评估当前业务健康度。'
                       f'对于波动较大的指标，需深入追溯其背后的业务动因，判断是否为趋势性变化还是季节性波动。',
        })

        cat_cols = profile.get('category_columns', []) if profile else []
        num_cols = profile.get('numeric_columns', []) if profile else []
        total_rows = profile.get('total_rows', 0) if profile else 0

        if cat_cols:
            top_cats = [c.get('inferred_label', c.get('column_name', '')) for c in cat_cols[:3]]
            cat_details = []
            for c in cat_cols[:3]:
                uc = c.get('unique_count', 'N/A')
                cat_details.append(f'{c.get("inferred_label", c.get("column_name", ""))}({uc}类)')
            insight_items.append({
                'title': '数据覆盖与维度分析',
                'content': f'数据覆盖 {total_rows:,} 条记录，包含 {", ".join(cat_details)} 等多个分析维度。'
                           f'丰富的维度数据支持从 {", ".join(top_cats)} 等角度进行多维度联动分析。'
                           f'建议关注各维度下的数据分布特征，识别高贡献或异常的分类群体，'
                           f'针对性地分析不同维度的表现差异，为精细化运营和数据驱动决策提供支撑。',
            })

        if len(config.metrics) >= 3:
            compare_items = []
            for a, b in zip(primary_kpis[:2], primary_kpis[1:3]):
                va = all_vals.get(a.label, 0)
                vb = all_vals.get(b.label, 0)
                if va and vb:
                    ratio = round(va / vb, 2) if vb else 0
                    compare_items.append(f'{a.label}与{b.label}的比值为 {ratio}')
            if compare_items:
                insight_items.append({
                    'title': '指标间关联分析',
                    'content': f'{"；".join(compare_items)}。通过指标间的比值关系可以发现数据的内在规律，'
                               f'比值异常偏离正常区间时需重点关注。建议进一步计算各指标与核心业务目标之间的相关系数，'
                               f'量化不同指标对业务目标的影响力排序，将有限资源聚焦在驱动型指标上。',
                })
            else:
                insight_items.append({
                    'title': '指标间关联分析',
                    'content': f'本期核心指标包括 {", ".join(p.label for p in primary_kpis[:3])}。'
                               f'建议通过散点图或相关系数分析探索指标间的线性/非线性关系，识别是否存在协同或对冲效应。'
                               f'同时建议按时间序列分析各指标的周期性规律，为资源配置和预测提供依据。',
                })

        insight_items.append({
            'title': '关键发现与行动建议',
            'content': f'综合分析 {len(kpi_names)} 项指标，建议重点关注以下方向：'
                       f'(1) 定期监控核心指标的趋势变化，建立异常预警机制，当指标偏离正常区间时及时触发排查流程；'
                       f'(2) 深化多维度交叉分析，挖掘不同群体间的结构差异，识别增长机会和风险点；'
                       f'(3) 结合业务经验和外部数据，验证数据指标的准确性和合理性；'
                       f'(4) 将分析结论转化为可执行的具体行动项，明确责任人和时间节点，建立跟踪闭环机制。',
        })

        if kpi_count > 9:
            extra_names = '、'.join(k['label'] for k in kpi_items[9:15])
            insight_items.append({
                'title': '更多核心指标说明',
                'content': f'本页优先展示前 9 个核心指标，其余 {kpi_count - 9} 个指标（如 {extra_names}）'
                           f'已纳入综合分析口径。建议在页面结构确认阶段将核心指标按“结果指标、过程指标、风险指标”分组，'
                           f'必要时拆分为多页 KPI 看板，以保证每个指标都有足够的解释空间。',
            })

        if kpi_count <= 3:
            kpi_grid_bottom = int(content_top) + Emu(3048000)
        else:
            kpi_grid_bottom = max(kpi_bottom, int(content_top) + Emu(1780000))
        insight_zone_y = kpi_grid_bottom + Emu(254000)
        remaining_height = int(FOOTER_TOP - insight_zone_y - Emu(140000))
        if remaining_height >= Emu(950000):
            if kpi_count <= 3:
                compact_items = insight_items[:3]
            else:
                compact_items = insight_items[:3] if kpi_count <= 6 else insight_items[:4]
            _add_structured_insight(slide, compact_items,
                                    Emu(CONTENT_LEFT), Emu(insight_zone_y),
                                    Emu(SLIDE_WIDTH - 2 * CONTENT_LEFT), Emu(remaining_height),
                                    title_size=Pt(10), body_size=Pt(9), min_body_size=Pt(8))
        elif kpi_count > 3:
            fallback_top = max(insight_zone_y, int(FOOTER_TOP) - int(Emu(1250000)))
            fallback_height = int(FOOTER_TOP - fallback_top - Emu(120000))
            fallback_items = insight_items[:2]
            _add_structured_insight(slide, fallback_items,
                                    Emu(CONTENT_LEFT), Emu(fallback_top),
                                    Emu(SLIDE_WIDTH - 2 * CONTENT_LEFT), Emu(max(fallback_height, Emu(850000))),
                                    title_size=Pt(9), body_size=Pt(8), min_body_size=Pt(7))


def _build_trend_page(prs, config, df, profile, colors, fonts, content_top, ctx=None):
    slide = _duplicate_master_slide(prs, _resolve_template_profile(config), "content")
    time_cols = profile.get('time_columns', [])
    num_cols = profile.get('numeric_columns', [])
    if not time_cols or not num_cols:
        _remove_slide(prs, slide)
        return False

    time_col = time_cols[0]['column_name']
    metric_col = num_cols[0]['column_name']
    label = num_cols[0].get('inferred_label', metric_col)

    page_title = f'{label}趋势'
    _replace_all_placeholders(slide, {
        '{report_title}': config.title,
        '{date}': config.period_str,
        '{page_title}': page_title,
        '{source}': config.source_label,
        '{period}': '',
        '{page_num}': '',
    }, fonts)

    trend_data = calc_generic_trend(df, time_col, metric_col)

    if trend_data.get('dates'):
        chart_zone = get_chart_left_zone(content_top, 0.6, ctx=ctx)
        text_zone = get_insight_right_zone(content_top, 0.6, ctx=ctx)
        add_line_chart(slide, trend_data['dates'], trend_data['values'],
                       Emu(chart_zone.x), Emu(chart_zone.y),
                       Emu(chart_zone.width), Emu(chart_zone.height),
                       series_name=label, color=colors.get('primary'))

        dates = trend_data['dates']
        vals = trend_data['values']
        n = len(vals)
        first_v, last_v = vals[0], vals[-1]
        change = last_v - first_v
        change_pct = round(change / first_v * 100, 1) if first_v else 0
        max_v = max(vals) if vals else 0
        min_v = min(vals) if vals else 0
        max_idx = vals.index(max_v) if vals else 0
        min_idx = vals.index(min_v) if vals else 0
        peak_date = dates[max_idx] if max_idx < len(dates) else 'N/A'
        trough_date = dates[min_idx] if min_idx < len(dates) else 'N/A'

        direction_text = '上升' if change > 0 else '下降' if change < 0 else '平稳'
        volatility = round((max_v - min_v) / (sum(vals) / n) * 100, 1) if sum(vals) else 0 if vals else 0
        insight_items = [
            {
                'title': f'{label}整体趋势概况',
                'content': f'在报告周期内共采集 {n} 个时间点的数据，{label}'
                           f'从 {dates[0]} 的 {first_v:,.0f} 变动至 {dates[-1]} 的 {last_v:,.0f}，'
                           f'整体{direction_text}{abs(change_pct):.1f}%，{direction_text}趋势{"显著" if abs(change_pct) > 20 else "温和" if abs(change_pct) > 5 else "较为平缓"}。'
                           f'数据变化轨迹反映出{"持续向好的增长态势" if direction_text == "上升" and abs(change_pct) > 10 else "温和改善的积极信号" if direction_text == "上升" else "回调盘整的阶段性特征" if direction_text == "下降" else "平稳运行的基本状态"}，'
                           f'建议将当前趋势与业务目标和历史同期数据进行交叉对比，评估达成全年目标的可行性。如需更详尽的趋势分析，建议增加数据采集频度和时间跨度。',
            },
            {
                'title': '峰值与谷值分析',
                'content': f'周期内最高值出现在 {peak_date}，为 {max_v:,.0f}；'
                           f'最低值出现在 {trough_date}，为 {min_v:,.0f}。'
                           f'极值差距 {max_v - min_v:,.0f}，波动幅度 {volatility}%，'
                           f'{"波动显著，需关注异常节点的驱动因素，建议排查是否受节假日、促销活动、外部政策变化等因素影响" if volatility > 30 else "波动在可控范围内，但仍需对异常波动保持警觉"}{"." if volatility > 30 else "，建立异常值的快速预警和响应机制。"}',
            },
            {
                'title': '趋势阶段性特征',
                'content': f'前半程（{dates[0]}至{dates[min(n//2, n-1)]}）'
                           f'{"呈上升态势" if sum(vals[:n//2]) < sum(vals[n//2:]) else "呈下降态势" if sum(vals[:n//2]) > sum(vals[n//2:]) else "基本持平"}，'
                           f'后半程均值为 {sum(vals[n//2:])/(n-n//2):,.0f}。建议结合业务事件节点深入分析拐点成因，'
                           f'重点关注是否存在季节性波动、周期性波动或外部冲击等结构性因素。'
                           f'若数据量较少，趋势解读应以业务经验为主，辅以数据验证。',
            },
            {
                'title': '业务启示',
                'content': f'综合趋势分析，当前数据反映出{"积极向好的发展态势" if direction_text == "上升" and abs(change_pct) > 10 else "温和稳定的运行动态" if abs(change_pct) <= 10 else "需重点关注的下行风险"}。'
                           f'建议{"加大资源投入以把握增长机遇，同时关注增速的可持续性，避免盲目扩张" if direction_text == "上升" else "排查下降原因并制定针对性应对措施，分析是短期波动还是长期趋势转折" if direction_text == "下降" else "保持当前运营节奏，同时关注潜在变化信号，适时调整策略" if direction_text == "平稳" else "继续观察数据走势"}。'
                           f'建议将数据与业务KPI目标进行对标分析，定期回顾趋势变化。',
            },
        ]
        _add_structured_insight(slide, insight_items,
                                Emu(text_zone.x), Emu(text_zone.y),
                                Emu(text_zone.width), Emu(text_zone.height))
        return True
    return False


def _build_distribution_page(prs, config, df, profile, colors, fonts, content_top, page_def=None, ctx=None):
    slide = _duplicate_master_slide(prs, _resolve_template_profile(config), "content")
    cat_cols = profile.get('category_columns', [])
    num_cols = profile.get('numeric_columns', [])
    if not cat_cols:
        _remove_slide(prs, slide)
        return False

    elem = (page_def.elements or [{}])[0] if page_def else {}
    cat_col = elem.get('category') or cat_cols[0]['column_name']
    cat_label = elem.get('category_label') or next(
        (c.get('inferred_label', cat_col) for c in cat_cols if c['column_name'] == cat_col), cat_col)
    metric_col = elem.get('metric') or (num_cols[0]['column_name'] if num_cols else None)
    metric_label = elem.get('metric_label') or (next(
        (c.get('inferred_label', metric_col) for c in num_cols if c['column_name'] == metric_col), metric_col) if metric_col else '')

    page_title = page_def.title if page_def and page_def.title else f'{cat_label}分布'
    _replace_all_placeholders(slide, {
        '{report_title}': config.title,
        '{date}': config.period_str,
        '{page_title}': page_title,
        '{source}': config.source_label,
        '{period}': '',
        '{page_num}': '',
    }, fonts)

    dist = calc_generic_distribution(df, cat_col, metric_col, top_n=8)

    if dist.get('categories'):
        chart_zone = get_chart_left_zone(content_top, 0.55, ctx=ctx)
        text_zone = get_insight_right_zone(content_top, 0.55, ctx=ctx)
        if len(dist['categories']) <= 8:
            add_doughnut_chart(slide, dist['categories'], dist['values'],
                              Emu(chart_zone.x), Emu(chart_zone.y),
                              Emu(chart_zone.width), Emu(chart_zone.height),
                              colors=colors.get('series'))
        else:
            add_bar_chart(slide, dist['categories'], dist['values'],
                         Emu(chart_zone.x), Emu(chart_zone.y),
                         Emu(chart_zone.width), Emu(chart_zone.height),
                         series_name=metric_label, color=colors.get('primary'))

        cats, vals, pcts = dist['categories'], dist['values'], dist['percentages']
        grand_total = sum(vals)
        top3_pct = sum(pcts[:3])
        top1_name, top1_val, top1_pct = cats[0], vals[0], pcts[0]

        metric_suffix = metric_label if metric_label else '数量'
        insight_items = [
            {
                'title': f'{cat_label}分布概况',
                'content': f'共有 {len(cats)} 个不同的{cat_label}，覆盖范围'
                           f'{"广泛" if len(cats) >= 8 else "较为丰富" if len(cats) >= 5 else "相对集中"}。'
                           f'前3名合计占比 {top3_pct:.1f}%，集中度'
                           f'{"较高，呈现显著的头部集中特征" if top3_pct > 70 else "中等，呈现梯度递减分布" if top3_pct > 50 else "较低，分布较为均衡"}。',
            },
            {
                'title': f'排名第一: {top1_name}',
                'content': f'{top1_name}以 {top1_val:,}{metric_suffix}（占比 {top1_pct:.1f}%）位居榜首，'
                           f'{"是第二名" + cats[1] + "的" + f"{round(top1_val/vals[1],1)}" + "倍，优势极为显著" if len(cats) > 1 else "是该维度中最重要的类别"}。'
                           f'该类别贡献了超过三分之一的{metric_label}，是整体业务的基本盘和核心增长极。',
            },
        ]
        if len(vals) >= 3:
            top3_sum = sum(vals[:3])
            tail_sum = sum(vals[3:])
            tail_pct = sum(pcts[3:])
            insight_items.append({
                'title': '长尾分布特征',
                'content': f'前三名累计 {top3_sum:,}{metric_suffix}（{top3_pct:.1f}%），'
                           f'剩余 {len(cats)-3} 个合计 {tail_sum:,}{metric_suffix}（{tail_pct:.1f}%），'
                           f'属于{"头部集中型分布" if top3_pct > 70 else "相对均衡分布" if top3_pct < 50 else "梯度递减型分布"}。'
                           f'头部贡献了绝大部分{metric_label}，尾部虽数量众多但单个贡献有限。',
            })
        if len(vals) > 1:
            avg_val = sum(vals) / len(vals)
            cv = round(vals[0] / avg_val, 1) if avg_val else 0
            median_idx = len(vals) // 2
            median_val = vals[median_idx]
            insight_items.append({
                'title': '差异化与离散度分析',
                'content': f'排名第一的{cat_label}{top1_name}的{metric_suffix}是全部分类均值的 {cv} 倍，'
                           f'中位数分类（第{median_idx+1}名）为 {median_val:,}{metric_suffix}，'
                           f'表明该维度{"差异化显著，资源集中度较高" if cv > 3 else "差异化适中，各分类间差距可控" if cv > 1.5 else "分布较为均匀"}。'
                           f'头部与中位数的差距反映了{cat_label}维度上的分层特征，是运营资源重点倾斜方向。',
            })
        insight_items.append({
            'title': '业务启示',
            'content': f'建议重点关注 {cats[0]} 的增量拓展与存量维护，同时深入分析排名中位类别的提升空间。'
                       f'对于 {metric_label}贡献较小的尾部类别（如占比低于3%的分类），可评估是否优化资源配置、'
                       f'调整运营策略或将资源向高回报类别倾斜。结合{cat_label}维度持续跟踪分布变化，及时把握结构性机会。',
        })

        _add_structured_insight(slide, insight_items,
                                Emu(text_zone.x), Emu(text_zone.y),
                                Emu(text_zone.width), Emu(text_zone.height))
        return True
    return False


def _build_ranking_page(prs, config, df, profile, colors, fonts, content_top, page_def=None, ctx=None):
    slide = _duplicate_master_slide(prs, _resolve_template_profile(config), "content")
    cat_cols = profile.get('category_columns', [])
    num_cols = profile.get('numeric_columns', [])
    if not cat_cols or not num_cols:
        _remove_slide(prs, slide)
        return False

    elem = (page_def.elements or [{}])[0] if page_def else {}
    rank_col = elem.get('category') or cat_cols[-1]['column_name']
    rank_label = elem.get('category_label') or next(
        (c.get('inferred_label', rank_col) for c in cat_cols if c['column_name'] == rank_col), rank_col)
    metric_col = elem.get('metric') or num_cols[0]['column_name']
    metric_label = elem.get('metric_label') or next(
        (c.get('inferred_label', metric_col) for c in num_cols if c['column_name'] == metric_col), metric_col)

    page_title = page_def.title if page_def and page_def.title else f'{rank_label}TOP排行'
    _replace_all_placeholders(slide, {
        '{report_title}': config.title,
        '{date}': config.period_str,
        '{page_title}': page_title,
        '{source}': config.source_label,
        '{period}': '',
        '{page_num}': '',
    }, fonts)

    ranking = calc_generic_ranking(df, rank_col, metric_col, top_n=15)
    if ranking:
        chart_zone = get_chart_left_zone(content_top, 0.6, ctx=ctx)
        text_zone = get_insight_right_zone(content_top, 0.6, ctx=ctx)
        names = [r['name'] for r in ranking]
        vals = [r['value'] for r in ranking]
        add_bar_chart(slide, names, vals,
                     Emu(chart_zone.x), Emu(chart_zone.y),
                     Emu(chart_zone.width), Emu(chart_zone.height),
                     series_name=metric_label, color=colors.get('primary'))

        total_val = sum(vals)
        top3_names = [r['name'] for r in ranking[:3]]
        top3_vals = [r['value'] for r in ranking[:3]]
        top3_pct = [round(v / total_val * 100, 1) for v in top3_vals] if total_val else [0, 0, 0]
        top1_vs_last = round(vals[0] / vals[-1], 1) if len(vals) > 1 and vals[-1] > 0 else 'N/A'

        insight_items = [
            {
                'title': f'{rank_label}TOP排行概况',
                'content': f'共展示 {len(ranking)} 个排名项，前3名分别为 {top3_names[0]}、{top3_names[1]}、'
                           f'{top3_names[2]}，累计 {sum(top3_vals):,}{metric_label}（{sum(top3_pct):.1f}%）。'
                           f'前三名合计贡献超过总量的三分之一，表明{rank_label}维度呈现{"显著的头部集中特征" if sum(top3_pct) > 60 else "梯度递减的分布格局" if sum(top3_pct) > 40 else "相对均衡的分布态势"}。',
            },
            {
                'title': f'榜首分析: {top3_names[0]}',
                'content': f'{top3_names[0]}以 {top3_vals[0]:,}{metric_label}（占比 {top3_pct[0]:.1f}%）位居榜首，'
                           f'{"是第2名" + top3_names[1] + "的" + f"{round(top3_vals[0]/top3_vals[1],1)}倍，领先优势显著" if len(ranking) > 1 and top3_vals[1] > 0 else "优势突出"}。'
                           f'作为排名第一的{rank_label}，其业绩表现直接影响整体业务大盘，建议重点关注其可持续增长策略。',
            },
            {
                'title': '头部与尾部差距分析',
                'content': f'第1名与第{len(ranking)}名差距达 {top1_vs_last} 倍，'
                           f'前5名平均 {round(sum(vals[:5])/5):,}{metric_label}，'
                           f'后5名平均 {round(sum(vals[-5:])/5):,}{metric_label}，'
                           f'前后差距约 {round((sum(vals[:5])/5)/(sum(vals[-5:])/5),1) if sum(vals[-5:]) > 0 else "N/A"} 倍。'
                           f'{"头部效应极为明显，需关注是否因资源分配不均导致" if isinstance(top1_vs_last, float) and top1_vs_last > 10 else "差距较为显著，存在分层优化的空间" if isinstance(top1_vs_last, float) and top1_vs_last > 5 else "梯度分布相对均衡，可针对性提升各层级表现"}。',
            },
            {
                'title': '累计贡献率与分层分析',
                'content': f'前5名累计贡献 {sum(vals[:5]):,}{metric_label}（{round(sum(vals[:5])/total_val*100,1) if total_val else 0}%），'
                           f'前10名累计贡献 {sum(vals[:10]):,}{metric_label}（{round(sum(vals[:10])/total_val*100,1) if total_val else 0}%），'
                           f'剩余 {len(ranking)-10} 名合计贡献 {sum(vals[10:]):,}{metric_label}（{round(sum(vals[10:])/total_val*100,1) if total_val else 0}%）。'
                           f'从分层结构来看，可划分为三个梯队：第一梯队（前3名）为业绩核心贡献者，第二梯队（第4-8名）为稳定输出层，'
                           f'第三梯队（第9名及以后）为潜力提升层。',
            },
            {
                'title': '业务建议',
                'content': f'重点关注 {", ".join(top3_names)} 的发展动态，提炼其成功经验并推广至团队。'
                           f'对于排名靠后的{rank_label}，可评估其增长潜力与资源匹配度，'
                           f'识别可突破的增量空间。建议建立{rank_label}的绩效考核与激励体系，'
                           f'通过标杆带动和梯队培养实现整体业绩提升。',
            },
        ]
        _add_structured_insight(slide, insight_items,
                                Emu(text_zone.x), Emu(text_zone.y),
                                Emu(text_zone.width), Emu(text_zone.height))
        return True
    return False


def _build_summary_page(prs, config, metrics, profile, colors, fonts, content_top, page_def=None, ctx=None):
    slide = _duplicate_master_slide(prs, _resolve_template_profile(config), "content")
    page_title = page_def.title if page_def and page_def.title else '总结与建议'
    _replace_all_placeholders(slide, {
        '{report_title}': config.title,
        '{date}': config.period_str,
        '{page_title}': page_title,
        '{source}': config.source_label,
        '{period}': '',
        '{page_num}': '',
    }, fonts)

    elem = (page_def.elements or [{}])[0] if page_def else {}

    if elem.get('support_status') is not None:
        status = elem['support_status']
        dept = elem.get('support_by_dept', {})
        sc = elem.get('support_count', 0)
        cc = elem.get('closed_count', 0)
        close_rate = round(cc / sc * 100, 1) if sc else 0
        fully_closed = status.get('已闭环', 0)
        partial_closed = status.get('部分闭环', 0)
        not_closed = status.get('未闭环', 0)
        insight_items = [{
            'title': '支持需求总览',
            'content': f'本期共产生 {sc} 项跨部门支持需求，其中已闭环 {cc} 项（含完全闭环 {fully_closed} 项、部分闭环 {partial_closed} 项），'
                       f'闭环率 {close_rate}%。未闭环需求 {sc - cc} 项（占比 {round((sc-cc)/sc*100,1) if sc else 0}%），'
                       f'闭环率{"较高，跨部门协作效率良好" if close_rate >= 60 else "处于中等水平，仍有提升空间" if close_rate >= 30 else "偏低，需重点关注闭环推动"}。'
                       f'跨部门支持是保障项目推进的重要环节，高效的闭环机制有助于提升客户满意度和订单转化效率。',
        }]
        if status:
            total_status = sum(status.values())
            fully_pct = round(fully_closed / total_status * 100, 1) if total_status else 0
            partial_pct = round(partial_closed / total_status * 100, 1) if total_status else 0
            not_pct = round(not_closed / total_status * 100, 1) if total_status else 0
            insight_items.append({
                'title': '闭环状态明细',
                'content': f'已闭环 {fully_closed} 项（{fully_pct}%）、部分闭环 {partial_closed} 项（{partial_pct}%）、'
                           f'未闭环 {not_closed} 项（{not_pct}%）。'
                           f'其中完全闭环占比{"超过七成，闭环质量较高" if fully_pct >= 70 else "处于中等水平" if fully_pct >= 40 else "偏低，需提升闭环完整性"}。'
                           f'部分闭环表明需求已部分满足但未完全解决，需持续跟踪至彻底闭环。',
            })
        if dept:
            dept_top = list(dept.items())[:5]
            dept_top_sum = sum(v for _, v in dept_top)
            dept_total = sum(dept.values())
            dept_str = '、'.join([f'{k}（{v}项）' for k, v in dept_top])
            avg_dept_load = round(dept_total / len(dept), 1) if dept else 0
            max_dept = dept_top[0]
            insight_items.append({
                'title': '支持部门工作量分布',
                'content': f'需求覆盖 {len(dept)} 个部门/科室，前5个部门承接 {dept_top_sum} 项（{round(dept_top_sum/dept_total*100,1) if dept_total else 0}%）。'
                           f'Top部门：{dept_str}。其中{max_dept[0]}承接最多（{max_dept[1]}项），'
                           f'平均每个部门承接 {avg_dept_load} 项。请关注工作量较大的部门资源分配是否充足，'
                           f'同时识别是否有部门长期未被分配需求（可能表明资源未充分利用）。',
            })
        if sc - cc > 0:
            insight_items.append({
                'title': '未闭环需求跟进建议',
                'content': f'当前仍有 {sc - cc} 项需求未完成闭环。建议按以下策略推进：第一，按紧急程度和影响范围对未闭环需求进行优先级排序，'
                           f'高优需求指定专人负责限期解决；第二，建立周度闭环跟踪机制，定期更新需求处理进展；'
                           f'第三，对于跨部门协同的复杂需求，建议指定牵头部门统筹协调推进，'
                           f'并建立问题升级机制（当需求超期未解决时自动升级至更高层级协调）。',
            })
        insight_items.append({
            'title': '闭环效率提升建议',
            'content': f'为持续提升支持需求闭环效率，建议：一是建立标准化的需求流转流程，明确各环节责任人和响应时限；'
                       f'二是定期开展闭环案例复盘，提炼最佳实践并在团队内推广；'
                       f'三是建立闭环率考核指标，将闭环时效纳入部门协作评价体系，'
                       f'通过制度保障跨部门协作的效率和质量。',
        })
    else:
        insight_items = generate_generic_insights(profile, metrics)

    insight_items = _ensure_min_insight_items(
        insight_items,
        profile=profile,
        metrics=metrics,
        min_count=2,
        context_label='总结页',
    )

    zone = get_full_width_zone(content_top, ctx=ctx)
    _add_structured_insight(slide, insight_items,
                            Emu(zone.x), Emu(zone.y),
                            Emu(zone.width), Emu(zone.height))


def _build_end_page(prs, config, colors, fonts, template_profile):
    slide = _duplicate_master_slide(prs, template_profile, "end", keep_shapes=True)
    total = len([p for p in config.pages if p.selected])
    _add_footer_if_missing(slide, f'数据来源：{config.source_label} | {total}/{total}', colors=colors)
    _replace_all_placeholders(slide, {
        '{report_title}': config.title,
        '{date}': config.period_str or '',
        '{department}': config.source_label,
    }, fonts)
    # Remove empty KPI placeholders on end page (same as cover)
    _remove_empty_cover_kpi_placeholders(slide)


def _find_metric_def_by_column(config, column):
    for metric in getattr(config, 'metrics', []) or []:
        if getattr(metric, 'column', None) == column:
            return metric
    return None


def _forecast_items_from_page_def(page_def, df, profile, metrics, config):
    elem = (page_def.elements or [{}])[0] if page_def else {}
    items = []

    explicit_items = elem.get('forecast_items') or elem.get('goals')
    if explicit_items:
        for idx, item in enumerate(explicit_items[:6], 1):
            title = item.get('title') or item.get('label') or f'预测项{idx}'
            value = item.get('value') or item.get('number') or item.get('target') or 0
            items.append({'title': str(title), 'number': value})
        return items

    metric_names = elem.get('metrics') or elem.get('metric_names') or []
    for metric_name in metric_names[:6]:
        if metric_name in metrics:
            metric_def = next((m for m in getattr(config, 'metrics', []) if m.name == metric_name), None)
            label = metric_def.label if metric_def else str(metric_name)
            items.append({'title': label, 'number': metrics.get(metric_name, 0)})
    if items:
        return items

    num_cols = profile.get('numeric_columns', []) if profile else []
    keyword_cols = []
    keywords = ('预测', 'forecast', '目标', '计划', 'target', 'plan')
    for col in num_cols:
        col_name = col.get('column_name', '')
        label = col.get('inferred_label', col_name)
        if any(k in str(col_name).lower() or k in str(label).lower() for k in keywords):
            keyword_cols.append(col)

    for col in keyword_cols[:6]:
        col_name = col.get('column_name')
        metric_def = _find_metric_def_by_column(config, col_name)
        label = metric_def.label if metric_def else col.get('inferred_label', col_name)
        if metric_def and metric_def.name in metrics:
            value = metrics.get(metric_def.name, 0)
        elif col_name in df.columns:
            series = df[col_name].dropna()
            value = int(series.sum()) if not series.empty else 0
        else:
            value = 0
        items.append({'title': label, 'number': value})

    return items


def _generic_forecast_insights(page_def, forecast_items, profile, metrics):
    title = page_def.title if page_def else '预测与行动计划'
    total = sum(float(item.get('number') or 0) for item in forecast_items)
    item_desc = '、'.join(f"{item['title']} {item.get('number', 0):,.0f}" for item in forecast_items[:5])
    if forecast_items:
        return [
            {
                'title': f'{title}目标概览',
                'content': f'本页围绕已确认的预测/计划指标展开，当前纳入 {len(forecast_items)} 个量化项，'
                           f'合计规模约 {total:,.0f}。主要项目包括：{item_desc}。'
                           f'这些指标应与本期实际结果、历史同期和资源约束一起判断，避免只看单点预测值。',
            },
            {
                'title': '达成路径与风险控制',
                'content': f'建议将预测目标拆解为“责任人、关键动作、时间节点、风险预案”四类信息。'
                           f'如果目标值明显高于本期实际表现，应同步确认新增订单、库存、产能、交付或预算等支撑条件；'
                           f'如果目标值低于当前趋势，则需要说明保守假设，防止业务团队误判资源投入强度。',
            },
        ]

    total_rows = profile.get('total_rows', 0) if profile else 0
    return [
        {
            'title': f'{title}口径说明',
            'content': f'当前页面未检测到明确的预测或目标数值字段，因此以数据画像和核心指标进行预测口径说明。'
                       f'本期数据覆盖 {total_rows or "若干"} 条记录，建议在六项确认阶段明确预测指标、目标字段和统计口径，'
                       f'例如下月交付、销售目标、库存消化、需求闭环或风险事件数量。',
        },
        {
            'title': '补充数据建议',
            'content': f'为了生成更可靠的预测页，建议在源数据中补充至少一个预测/目标字段，并提供历史实际值用于校准。'
                       f'报告生成后应检查预测值是否与图表一致，文字洞察是否说明关键假设、达成路径和偏差处理机制。',
        },
    ]


def _build_forecast_page(prs, config, df, profile, metrics, colors, content_top, page_def=None):
    slide = _duplicate_slide(prs, prs.slides[1])
    page_title = page_def.title if page_def and page_def.title else '预测与行动计划'
    _replace_all_placeholders(slide, {
        '{report_title}': config.title,
        '{date}': config.period_str,
        '{page_title}': page_title,
        '{source}': config.source_label,
        '{period}': '',
        '{page_num}': '',
    }, fonts)

    forecast_items = _forecast_items_from_page_def(page_def, df, profile, metrics, config)
    if not forecast_items and metrics.get('next_month_goals'):
        forecast_items = [
            {'title': g['title'].split('：')[0], 'number': g.get('number', 0)}
            for g in metrics.get('next_month_goals', [])[:6]
        ]

    chart_zone = get_chart_left_zone(content_top, 0.58, ctx=ctx)
    text_zone = get_insight_right_zone(content_top, 0.58, ctx=ctx)
    if forecast_items:
        names = [item['title'] for item in forecast_items[:6]]
        values = [float(item.get('number') or 0) for item in forecast_items[:6]]
        add_column_chart(slide, names, values,
                         Emu(chart_zone.x), Emu(chart_zone.y),
                         Emu(chart_zone.width), Emu(min(chart_zone.height, Emu(5100000))),
                         series_name='预测/目标值', color=colors.get('accent', C_ACCENT),
                         category_axis_title='预测项', value_axis_title='数值')

    insight_items = _generic_forecast_insights(page_def, forecast_items, profile, metrics)
    insight_items = _ensure_min_insight_items(insight_items, profile, metrics, context_label='预测页')
    _add_structured_insight(slide, insight_items,
                            Emu(text_zone.x), Emu(text_zone.y),
                            Emu(text_zone.width), Emu(text_zone.height))


# ==============================================================================
# CLI
# ==============================================================================

if __name__ == '__main__':
    import sys
    if len(sys.argv) >= 3:
        from report_config import load_report_config
        data_file = sys.argv[1]
        config_file = sys.argv[2]
        output = sys.argv[3] if len(sys.argv) >= 4 else 'output.pptx'
        config = load_report_config(config_file)
        quality_assured_build(data_file, config, output)
    else:
        print("Usage: python ppt_builder.py <data_file> <config_file> [output_path]")