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Missouri voters approved legal mobile and retail sports betting, permitting regulated books to take bets next year.

The sports betting tally step passed by a slim bulk early Wednesday morning after more than 2.9 million votes were counted.

Seven of the 8 states surrounding Missouri allow mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis metro locations with Missouri, respectively.

Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to approve sports betting wagering this year.
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" Missouri has a few of the best sports betting fans in the world and they showed up huge for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all six of Missouri's professional sports betting franchises, we desire to thank the Missouri citizens who made their voices heard by approving Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting wagering and ensures we no longer lose valuable tax earnings to our surrounding states. Most notably, the passage of Amendment 2 means a new, dedicated, permanent financing stream for Missouri classrooms."

Missouri sports betting next steps
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Voter approval means approximately 14 mobile sportsbooks might start accepting bets next year. It is not likely all 14 readily available licenses are used.

DraftKings and FanDuel financed nearly every dollar of the "yes" campaign and will certainly apply to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses available without having to partner with a Missouri brick-and-mortar gambling establishment or sports betting team (and pay an accompanying cost).

Six licenses are offered to each Missouri casino operator, respectively. Caesars, regardless of opposing the ballot step, will likely utilize its license to launch the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will also likely introduce their particular books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays unclear if they will launch mobile sportsbooks.

The remaining 6 licenses are reserved for each of the major professional sports betting groups that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were among the most prominent proponents of the ballot measure.

Together with DraftKings, FanDuel and Caesars, Missouri bettors should expect other prominent national brands consisting of BetMGM, bet365, BetRivers and Fanatics to look for market gain access to.

Launch probability tiers IF Missouri voters approve sports betting wagering:
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Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's tally measure allows every Missouri gambling establishment to open retail sportsbooks on their respective properties. Most if not all 13 casinos handled by the 6 casino operators are expected to open in-person wagering choices such as wagering kiosks and possibly dedicated, full-service sportsbooks.

The 6 sports betting groups can also open in-person sportsbooks within or surrounding to their particular home playing places. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that allow in-stadium retail sportsbooks.

The language around the tally measure needs the very first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, continually books' most profitable time of the sports betting calendar.
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Missouri sports betting background

The effective Missouri sports betting wagering campaign comes regardless of millions in financing opposing the procedure from among the state's largest sports betting stakeholders.
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Caesars invested countless dollars to defeat the step. In the majority of other states that connect online sports betting wagering with a state's brick-and-mortar gambling establishments, an operator is approved a minimum of one license per handled residential or property.

Because circumstance in Missouri, Caesars would be managed a minimum of three possible licenses, one for each gambling establishment it handles. Instead, Caesars just has one. In states with the license-per-property model, business can either open additional internal books or, more frequently, subcontract the license to a rival that pays an accompanying charge in exchange.

FanDuel and DraftKings, which have roughly two-thirds of U.S. nationwide sports betting wagering manage market share, could potentially have a leg up on their competitors by making the pair of untethered licenses. It remains to be seen which two books will make these slots, however the language around the ballot measure would appear to prefer the two national market leaders.
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Polling earlier in the year revealed the "yes" vote with a small lead. Support efforts were bolstered by 10s of millions invested by DraftKings and FanDuel.

A series of television and radio ads focused on the profits legal sportsbooks would create for Missouri public education. Opponents, moneyed largely by Caesars, argued the fans' advertisements were deceptive and the tens of millions of predicted dollars raised would have a negligible impact in a state that currently invests billions on education each year.