wuling-overseas-dealer-expansion-skill/references/brand-keywords.md

Brand Keywords

Use this reference when detecting automotive brands and estimating whether a prospect may have China-brand or brand-channel implications.

Brand keywords are signals, not lead qualification by themselves. A page named only <brand> + Maroc/Morocco is usually an OEM local branch or official brand page and should be excluded from outreach leads.

China-Brand Keywords

Use lowercase matching and include common variants when extending scripts.

Passenger And Light Commercial

• baic
• byd
• changan
• chery
• dfsk
• dongfeng
• foton
• forland
• gac
• geely
• great wall
• haval
• jac
• jetour
• li auto
• maxus
• mg
• nio
• omoda
• ora
• saic
• wuling
• xpeng
• zeekr
• brilliance

Commercial Vehicle, Truck, And Bus Signals

• sitrak
• sinotruk
• cnhtc
• shacman
• faw
• faw trucks
• foton trucks
• yutong
• king long
• golden dragon
• higer

Non-China Brand Keywords

• audi
• bmw
• chevrolet
• citroen
• dacia
• daf
• fiat
• ford
• hino
• honda
• hyundai
• isuzu
• iveco
• jeep
• kia
• man
• mazda
• mercedes
• mitsubishi
• nissan
• opel
• peugeot
• renault
• scania
• seat
• skoda
• suzuki
• toyota
• volkswagen
• volvo
• volvo trucks

OEM Local Branch Exclusion

Exclude a candidate when the page/company identity is just a brand plus country or official marker, for example:

• BYD Maroc, BYD Morocco, bydmaroc
• BMW Maroc, bmwmaroc
• JAC Motors Maroc, jacmotorsmaroc
• Jetour Maroc, jetour-maroc
• Chery Maroc, Volkswagen Maroc, Mercedes-Benz Maroc

These pages may show who distributes the brand, but the page itself is not the target customer. Record the independent channel behind it instead, such as a dealer group, importer, showroom, or used-car operator.

Do not exclude an independent channel just because it mentions a brand. Examples to keep when otherwise qualified:

• La Continentale Auto distributing Geely/KIA/Fiat.
• Prince Auto selling Audi/Skoda/Cupra/Seat/Volkswagen.
• Kifal Auto as a used-car buying/selling platform.
• Auto Hall, SMEIA, Sopriam, or other distributor/dealer-group names when the entity is not only the brand page.

Assessment Rules

Signals	Output
OEM local branch / official brand-country page	品牌当地分公司/官方页，排除
Independent dealer/group has China-brand keyword in business scope	已代理中国品牌，需评估
Independent dealer/group has non-China brands and no China brand appears	疑似无排他，可合作
No usable brand or channel signal	信息不足，待判断

This assessment is only a screening aid. Never mark a dealer as confirmed cooperation without human review.

Where To Apply

Check brand keywords and OEM-branch exclusion in:

• 客户姓名/公司
• 主页/链接
• 主营业务
• 备注
• About text
• Recent post summaries
• Page title and visible profile text
• Website snippets if collected
• Candidate scoring reasons

Maintenance

The shared executable keyword list and OEM local branch filter for LinkedIn and Google Maps live in scripts/scraper/discovery_common.py. The active Facebook funnel still has local scoring helpers in scripts/scraper/search_active_dealers.py. The older detector in scripts/common/brand_detector.py is only used for basic brand enrichment; keep it aligned when permissions allow, then run a small detection test.