Brand Keywords

Use this reference when detecting automotive brands and estimating whether a prospect may have China-brand or brand-channel implications.

Brand keywords are signals, not lead qualification by themselves. A page named only <brand> + Maroc/Morocco is usually an OEM local branch or official brand page and should be excluded from outreach leads.

China-Brand Keywords

Use lowercase matching and include common variants when extending scripts.

Passenger And Light Commercial

baic
byd
changan
chery
dfsk
dongfeng
foton
forland
gac
geely
great wall
haval
jac
jetour
li auto
maxus
mg
nio
omoda
ora
saic
wuling
xpeng
zeekr
brilliance

Commercial Vehicle, Truck, And Bus Signals

sitrak
sinotruk
cnhtc
shacman
faw
faw trucks
foton trucks
yutong
king long
golden dragon
higer

Non-China Brand Keywords

audi
bmw
chevrolet
citroen
dacia
daf
fiat
ford
hino
honda
hyundai
isuzu
iveco
jeep
kia
man
mazda
mercedes
mitsubishi
nissan
opel
peugeot
renault
scania
seat
skoda
suzuki
toyota
volkswagen
volvo
volvo trucks

OEM Local Branch Exclusion

Exclude a candidate when the page/company identity is just a brand plus country or official marker, for example:

BYD Maroc, BYD Morocco, bydmaroc
BMW Maroc, bmwmaroc
JAC Motors Maroc, jacmotorsmaroc
Jetour Maroc, jetour-maroc
Chery Maroc, Volkswagen Maroc, Mercedes-Benz Maroc

These pages may show who distributes the brand, but the page itself is not the target customer. Record the independent channel behind it instead, such as a dealer group, importer, showroom, or used-car operator.

Do not exclude an independent channel just because it mentions a brand. Examples to keep when otherwise qualified:

La Continentale Auto distributing Geely/KIA/Fiat.
Prince Auto selling Audi/Skoda/Cupra/Seat/Volkswagen.
Kifal Auto as a used-car buying/selling platform.
Auto Hall, SMEIA, Sopriam, or other distributor/dealer-group names when the entity is not only the brand page.

Assessment Rules

Signals	Output
OEM local branch / official brand-country page	`品牌当地分公司/官方页，排除`
Independent dealer/group has China-brand keyword in business scope	`已代理中国品牌，需评估`
Independent dealer/group has non-China brands and no China brand appears	`疑似无排他，可合作`
No usable brand or channel signal	`信息不足，待判断`

This assessment is only a screening aid. Never mark a dealer as confirmed cooperation without human review.

Where To Apply

Check brand keywords and OEM-branch exclusion in:

客户姓名/公司
主页/链接
主营业务
备注
About text
Recent post summaries
Page title and visible profile text
Website snippets if collected
Candidate scoring reasons

Maintenance

The shared executable keyword list and OEM local branch filter for LinkedIn and Google Maps live in scripts/scraper/discovery_common.py. The active Facebook funnel still has local scoring helpers in scripts/scraper/search_active_dealers.py. The older detector in scripts/common/brand_detector.py is only used for basic brand enrichment; keep it aligned when permissions allow, then run a small detection test.

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