# Search Strategy

Use this reference when selecting target dealers, search terms, or screening logic for Wuling overseas dealer expansion.

## Objective

Find local independent automotive channel partners and platform/industry channels in the target country. The default project market is Morocco, but the rules must work for other countries. Do not limit national discovery to one city unless the user asks.

## Main Focus

Prioritize:

1. `汽车渠道合作伙伴`: importers, national agents, national distributors, regional distributors, multi-brand dealers, commercial-vehicle channels, China-brand dealers, and new-energy/small-vehicle channels.
2. `平台与行业渠道`: automotive marketplaces, associations, chambers, dealer alliances, and dealer-resource referral organizations.

Still classify useful secondary leads into `批量采购与运营客户`, `二手车转型候选`, and `生态支持资源` when evidence fits.

## Direct Write Rule

Search scripts must preview first. When the user confirms `--write-excel`, write confirmed customer records directly to `客户信息汇总表`. Do not create or append customer rows in channel sheets. Channel names are evidence only and should be preserved in link columns or `备注`.

Before opening a detail page, load existing `客户信息汇总表` names, emails, phones, websites, Facebook links, LinkedIn links, and Google Maps links. If the same customer already exists, skip unnecessary homepage/detail browsing and only supplement missing information when writing.

## Automotive Channel Screening

A lead can be treated as `汽车渠道合作伙伴` only when it satisfies these checks:

1. Actual new-vehicle sales or distribution: showroom, new-vehicle sales, import, dealership, distribution, stock, dealer network, or `vehicules neufs` evidence.
2. Independent operating entity: identifiable independent company, group, importer, distributor, or dealer. Exclude OEM country pages, brand local subsidiaries, importer-owned direct outlets, and ordinary brand branches such as `BYD Maroc`, `BMW Maroc`, `JAC Motors Maroc`.
3. Possible room to add a brand: prioritize importers, distributors, and multi-brand dealers. Independent single-brand new-car dealers may be kept, but mark `排他协议及新增品牌权限待确认`.
4. Usable outreach entry: at least one phone, WhatsApp, email, Facebook, LinkedIn, website Contact page, or responsible person.

Reject or downgrade repair-only, spare-parts-only, tire-only, diagnostic, insurance, car-wash, individual seller, unrelated content, and pure rental companies. Pure rental/fleet companies route to `批量采购与运营客户 / 汽车租赁公司`.

## Scoring

Candidate previews must expose `score`, `score_reasons`, `risk_flags`, and `recommended_action`.

| Evidence | Score/action |
|---|---|
| New-vehicle sales, showroom, stock, `concessionnaire`, `vehicules neufs` | `+3` |
| Import, distribution, agent, group, `reseau`, dealer network | `+3` |
| Multi-brand operation, `multimarque`, multi-brand showroom | `+2` |
| Usable contact entry | `+2` |
| China-brand, commercial-vehicle, fleet, local-market context | `+1` auxiliary |
| Brand local subsidiary, official brand page, direct outlet, ordinary branch | `-10`, `recommended_action=skip_brand_branch` |
| Repair/spare-parts/tire/diagnostic/insurance/wash/service-only | `-6`, `recommended_action=skip_non_channel` |
| Individual seller or personal profile | `-5`, `recommended_action=skip_non_channel` |

Activity, followers, recent posts, and engagement are confidence signals only; they cannot replace sales/distribution evidence or contactability.

## Manual Review

Manual review requires both target value and one missing key confirmation.

Target value must include at least one of:

- automotive channel signal: new-car sales, import, distribution, authorized dealership, showroom, stock, dealer network;
- platform/industry signal: association, chamber, automotive platform, media, industry event organizer, dealer alliance, dealer-resource platform.

Manual review reason must include at least one of:

- automotive channel: `主体归属待确认` or `新车业务待确认`;
- platform/industry channel: `平台与行业渠道主体待确认` or `平台与行业渠道作用待确认`;
- contact-only lead: `仅电话/WhatsApp待人工确认` when target value exists but there is no website/Facebook/LinkedIn/Google Maps evidence;
- access-limited lead: `详细信息待确认` when public pages cannot be read due login, region, blocking, or site failure.

## Search Terms

For Morocco, mix national and city-wave terms:

- China-vehicle channels: `concessionnaire voiture chinoise Maroc`, `distributeur voitures chinoises Maroc`, `importateur voitures chinoises Maroc`, `showroom voiture chinoise Maroc`.
- Multi-brand groups: `groupe automobile Maroc`, `concessionnaire multimarque Maroc`, `distributeur automobile Maroc`.
- Commercial channels: `concessionnaire utilitaire Maroc`, `distributeur camion Maroc`, `importateur camion chinois Maroc`.
- Platform/industry: `association automobile Maroc`, `chambre commerce automobile Maroc`, `salon automobile Maroc`, `annuaire concessionnaire Maroc`.
- City waves: Casablanca, Rabat, Marrakech, Tanger, Fes, Agadir, Meknes, Oujda, Kenitra, Tetouan, Nador, Safi.

Use naked brand-country searches only to identify the real independent distributor behind the brand page; do not write the official brand page as a prospect.

## Google Maps And Website Emails

Google Maps is a local-business discovery channel, not an email generator. Emails must come from Google Maps visible text, merchant website `mailto:`, or public Contact/About pages. Do not guess email patterns from domains.

## Facebook Deep Search

When Facebook deep scraping is enabled, use Playwright in this order:

1. Read Facebook home contact/profile area and action buttons.
2. Read About.
3. Extract real company website, excluding social/platform links.
4. Visit public website pages: homepage, Contact, About, Services, Vehicules, Occasion, Location.
5. Write website, email, phone, business evidence, lead grade, manual review reason, and Chinese notes directly to `客户信息汇总表`.