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After hiring three distinct international agencies that failed to provide results, my business finally partnered with a professional Riyadh-based marketing firm. The difference in results was remarkable.
As someone who has created over 30 Arabic websites in the recent years, I can tell you that applying Western UX practices to Arabic interfaces falls short. The unique characteristics of Arabic script and Saudi user behaviors require a specialized approach.
A few weeks ago, a travel company found that their digital platform was entirely absent from voice search results. After applying the approaches I'm about to share, they're now being found in 47% of applicable spoken questions.
Key elements included:
Working with a healthcare provider, we rewrote their information to include complete questions that users would naturally speak, such as "Where can I find a dermatologist in Riyadh?" This technique enhanced their voice search appearance by seventy-three percent.
Essential enhancements included:
For a media platform, we implemented comprehensive speed enhancement that lowered loading times by 67% and page movements by 43%. These improvements enhanced audience loyalty by two hundred eighteen percent.
For a store owner, we identified that their voice search discovery was limited because they had prepared primarily for non-Arabic questions. After incorporating customized local spoken question optimization, their findability grew by over two hundred percent.
For a shopping brand, we developed an application that thoughtfully balanced international standards with locally relevant visual components. This technique improved their installation frequency by one hundred twenty-seven percent and engagement by 93%.
In my recent project for a banking company in Threesixty Agency Riyadh, we observed that users were consistently clicking the wrong navigation elements. Our eye-tracking showed that their eyes naturally flowed from right to left, but the primary navigation items were positioned with a left-to-right importance.
After years of underwhelming interaction with their international application, their new Saudi-focused application created a significant growth in installations and a substantial rise in regular engagement.
Helping a food brand, we developed a technique where influencers naturally integrated products into their daily lives rather than creating clear promotions. This strategy resulted in response metrics two hundred eighteen percent greater than traditional promotional posts.
For a banking institution, we implemented a complex dual-language architecture that seamlessly adapted layout, navigation, and information presentation based on the chosen language. This technique improved their visitor interaction by one hundred eighty-three percent.
Stay away from narrow Arabic text styles that diminish the unique letter shapes
Moved product visuals to the left area, with product specifications and call-to-action buttons on the right
Adjusted the product gallery to progress from right to left
Incorporated a custom website design rates Arabic typeface that kept legibility at various dimensions
Important functions included:
Last quarter, a cosmetics company invested 300,000 SAR in traditional advertising with disappointing results. After shifting just 25% of that budget to influencer marketing, they saw a 712% improvement in revenue.
A cosmetics company shifted from multiple single partnerships to sustained partnerships with a smaller number of influencers, resulting in a 164% growth in sales and a significant decrease in promotion spending.
Ensure that validation messages appear in the same language as the intended input
Place the most essential content in the upper-right section of the page
Arrange page sections to flow from right to left and top to bottom
Implement more prominent visual weight on the right side of symmetrical layouts
Ensure that pointing icons (such as arrows) direct in the correct direction for RTL layouts
Будьте внимательны! Это приведет к удалению страницы «Mastering the UX Design for Arabic Interfaces».